The Deliverability Mistake Almost Everyone Makes
Most people track the wrong metrics. Health scores. Open rates. Dashboards that look reassuring. None of that actually tells you if your cold email is working. Thereās only one deliverability question that matters: Where did the email land? ⢠Primary inbox ⢠Promotions ⢠Spam Thatās it. Thatās the game. How I Actually Judge Deliverability I donāt guess. I test inbox placement. The simplest way to do this is by sending emails to seed accounts and checking where they land. Hereās how to read the results: Inbox (Primary) Youāre good. This is where replies come from. Promotions Not ideal. Usually a copy issue. Spam System problem. Infrastructure, domains, or sending behavior needs fixing. If you donāt know where your emails are landing, youāre flying blind. Here's the real takeaway š Instantly lets you run daily automated inbox placement tests with one click. It shows you exactly where your emails are landing - inbox, promotions, or spam. No guessing. No false confidence. Itās free, takes under a minute to set up, and gives you more signal than most āhealth scoresā ever will. Once you track placement, deliverability becomes obvious, not mysterious. If you want the step-by-step setup for inbox placement testing, comment āPlacementā, and Iāll send it over.