This is what happens when you finally understand product-market fit. Fred had been using UpHex for YEARS. He took my Agency MVP course last year. He had all the tools. All the training. All the knowledge. But he was paralyzed. Why? Because he had the same mental block that kills most agencies. He was excited about what he wanted to build… But in his excitement, skipped the most important step: Figuring out if his audience would jump out of their shoes to buy it. This is the single greatest cause of business failure. It’s a blind spot. Almost all entrepreneurs fall in love with their ideas so much… They skip product-market fit. In Week 1 of our agency build program, I teach a specific formula for finding product-market fit. It's chronological. You have to follow it in order or it doesn’t work. And when students go through it, something clicks. They commonly say things like… --------------------------------------- "You broke my brain, in a good way" -Neil or "Once you understand Week 1, you see it everywhere. It's like it was there all along, but you were blind to it." -Jarem ---------------------------------------- Fred went through that same shift. And once he did, he finally took action. Here's what he did: - He identified his exact ICP (ideal client profile) using the Week 1 formula. - He built a hyper-targeted list of B2B prospects with their personal details. - He ran Meta lead ads to that specific list. - He spent less than $20. - He used the simplest funnel possible: Lead ads > Form > SMS. That's it. He launched the campaign Saturday night. By Tuesday, he had 3 leads. He closed 2 of them immediately. Setup fee + $997/month each. The 3rd one? Closed shortly after for $2,500 setup + $997/month. Total monthly recurring revenue from his first campaign: $1,994. Return on ad spend: 9,970%. In 72 hours. Fred's response when he shared this in our community? "Why didn't I start this sooner??? lol" Now here's what I want you to understand...

This month I hosted 3 workshops to help agencies hone in on how to make money in 2026 1) How to get paid $997 per Event Promo 2) How to pick a profitable niche (The sub niche formula) 3) How to Rent a Small Library of Ads and make MRR fast. It was a ton of fun! And honestly... it fired me up in a way I didn't expect. Because when you get 400 people in a room who are done sending cold DMs into the void and actually want to build something that pays them every month... That crap is contagious! So in March, I'm doing something kinda crazy. (I even gave it a fancy name) The "Niche & Pitch" Sprint. Here's what I'm doing. I'm taking 10 people and showing them how to own their own "Intellectual Protocol." The process of going from a generalist who's quoting $297 to anyone who'll listen... to a $997-per-client authority who gets inbound demo calls from businesses who already want to hire them. In 30 days. We stop "learning" and start "installing." Here's what we're building together: ------------------------ The Sub-Niche — Most agencies stay broke because they try to serve everyone. We're going 3 layers deep into a niche so specific that you stop competing on price and start getting asked "how soon can you start?" ------------------------- The Ad Franchise — I'm gonna show you how we build a small library of proven ads once... ads that are already getting results for real businesses in your niche. Then you rent that same system to 5, 10, 50 clients. Same ads. New logo. You get paid every month. ------------------------- EZ Clients— Instead of sliding into a stranger's DMs and cold email garbage... I'll help you build ads that are actually interested. (Novel idea) This is for people who are tired of feeling like a chump every time they talk to a new prospect. When people see this they say stuff like: "It's amazing... I feel free" Jarem