Hello guys, I have a new client which is an Interior Designer and wants to generate leads and calls through Google Ads... So what is the best strategy for a client like mine? Is it to go for a search campaign adding Lead Form & Call Extensions? Also, what are the conversion tracking goals I should setup and optimize my campaign for? Also, We are on a tight budget, so what is the best keyword strategy? I'm thinking about going with an Exact/Phrase match keywords for the commerical keywords. Thanks in Advance