@Shahab Akhavan could you clarify please. what is the industry, what do you mean by successful, etc

@Shahab Akhavan are you asking about a new business starting in these industries and how long does it take to grow to say 1M a year? something like that?

isnt it Shopify dashboard? are you running ads on X? @Sreyance D

I'd ofc need bit more context to help you out. But let's start here. So first I'd start with what the goal. What's the North Star? Getting good quality inquiries at a healthy cost per lead that begets a healthy cost per acquisition and profits to your company. Sounds like it's a local clinic. So then you should max out the bottom of the funnel and go after the people that are searching to treat their headaches and migraines. I would say unless you can prove that the PMAX campaigns are working and they're generating good quality leads, then I would leave them. But I don't see the reason having more than one campaign (unless different locations). If search is working better, which is more conventional, then I would leave that. If the conversion tracking is not set up, of course, that's the place to start. You'd want to track those conversion actions that are important to you. It's either phone fills, direct bookings, phone calls or phone calls from ads. You might want to be sending traffic to the landing page, which results in better conversion rates in comparison to a website. You might want to take a look at the keywords and ad groups and make sure that you're going after the bottom of the final high intent exact match. So really all comes down. Is it profitable? Are you achieving your goals? And then you can peel the onion and figure out why, for example, you're having bad lead quality or why your cost per lead is too high or why the volume isn't there. And then reverse engineer and figure out the reasons. I definitely need more contacts to properly help you out, so I'm happy to connect and maybe hop on a quick call to see where you're at. And that I can give you a more tailored advice. Just DM me if you are down @Christa Issler

that's awesome! congrats, it's inspirational thank you for sharing! @Destined Ecom