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25 contributions to PPC Launchpad
Dec '24 •
tROAS stopped performing
About 3 months i consolidated a bunch of tROAS campaigns to one campaign with several ad groups. I also switched from lots of generic broad match keywords to phrase match. My keywords show decent impressions in keyword planner, some between 2000 - 4000 a month but i am not seeing that reflected in my ad groups. My conversions have been done, not that they were that great beforehand, and i am wondering if switching from tROAS to conversions might be an idea to try to get more traffic and data flowing back into this underperforming campaign. Is this a viable option?
0 likes • Dec '24
Is this lead gen or ecom?
Dec '24 •
Urgent help - Conversions going to Webpage unknown
I’m running ads for a client, and in the past few days some conversions have been recorded in the conversion action, but they haven’t been attributed to any of my campaigns. And it says webpage unkown for these conversions. Does anyone has any idea why it might be happening? Does it mean my campaigns are causing the conversions but not attributing it? and what is the solution for it?
0 likes • Dec '24
@Stephen Gache I don't think I turned on such a setting, how do I check it? Btw I'm only running shopping campaign and branded search campaign.
Nov '24 •
AMA Google Ads - November 2024
(Update December 10, 2024) Answers to questions here: https://www.skool.com/ppc/ama-google-ads-november-2024-answers?p=0a6dae8f -------------------------------------------------- Hey PPC Gang, Got questions about Google Ads? Ask them here! The first week of December, I'll create a Loom video answering your questions and offer my insights. The video will be posted in the group for everyone to watch and learn from. If you missed October's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-october-2024-answers?p=36a48415 I also just posted a new YT video about how to use Attribute Rules in Merchant Center to easily optimize your Shopping feed. You can check that out here: https://youtu.be/-w0GraOv2B0 To Growing Your Google Ads! 🚀
0 likes • Nov '24
Hi Austin, my question is related to the overall google ads strategy. Can you talk about what's your favorite or preferred account structure for ecom right now (after shopping vs pmax update)? Like what campaigns would you like to have in the account - shopping, pmax, search, display etc and how much spend to allocate to them. And also how would reach there, like you can't start with all the campaigns in one go of course, so how would you build it out?
0 likes • Nov '24
I also had 2nd question lol, if you don't find the time to answer this, totally fine, I appreciate you answering one. So, I’m using simprosys feed app to add the products to GMC. Now, I want to test a different title of the same product by adding the same product again in GMC with a different title and product id. I can't do that in simprosys, how do you guys test different titles etc for shopping? Is there some other way to test instead of duplicating in gmc? or we don't need to do these kind of tests? Thank you
Nov '24 •
How do you test shopping feed attributes like titles?
I'm running a shopping campaign and I want to split test a different title for a product. I was thinking of adding the same product again with a different ID and different title. But the issue is, I'm using simprosys and I can't add another product to the feed, I'll need to add the product in shopify first. So, how do you guys run these tests? Which data source do you use? Thanks
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Nov '24 •
Shopping or Pmax?
Hey guys When starting a new account do you start with standard shopping or Pmax? Some people on youtube suggest starting with Pmax. Some say it's a better foundation to start with shopping. What do you suggest? And if you start with Pmax, is it full build or feed only? Thanks
1 like • Nov '24
@Stephen Gache I used to think that it will help me understand where is the drop off in the funnel so I can understand what needs improvement. And I used to think that if I put it as secondary and purchase as primary, that will work normally. Thanks for the reply stephen
0 likes • Nov '24
@Steven Wade Thanks for the insight Steven, it's really helpful
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