Jen, Brandon and I have had many conversation around this and its super fascinating to learn about the paid strategies for me as somebody who has focused so heavily on organic. What is organic? This would focus on items such as branding, social media, website, and invitation based strategy. Often times it takes longer with persistence and consistency. Paid strategies would be designed to drive traffic through ads, paid marketing, high end evideo and partnerships. I want to invite you to ask questions about what pertains to you. What have you tried, why are your hesitant to try what you haven't etc. Something to be mindful is that most people are quick to place marketing on the chopping.block when things are slow, but that's when marketing matters the most.

Alright team, let’s get real for a second. Every business has one thing that’s clogging up the momentum. The thing you keep putting off. The thing that feels heavier than it should. For some of you, it’s content. For some, it’s your funnel. For some, it’s finally setting up the systems so you’re not duct-taping your business together at midnight. Drop your ONE bottleneck below. Patrick and I are going to choose a few and record mini breakdowns on exactly how we’d fix them. Consider it your free coaching moment. What’s the thing that, if we cleaned it up, would change everything for you right now?

Blogs are in even more so than in 2015. With AI Search looking to read and find clear questions, AI reads blogs on your websites to help promote your business. Ai doesn't care about your Google position, it cares that you're answering questions correctly. You can no longer "key word" stuff your blogs and rank heavy. You must have clearn natural language in your blogs to be AI searchable. Isn't being top on Google good? Yes it is, it's a labor of hard work...but... Google took 10 years to do a billion searches. Chat GPT, Gemini, Claude, Manus, Perplexity are all doing 1 billion searches per week...EACH Everyday you're not being found you're getting more lost

Alright my friends… now that you’re all settling in here, I’ve got a question for you. For anyone who’s new to me, I’m Jen. I run Slay Social with Jen where I help business owners actually understand their marketing, create content that feels like them, and use Meta ads to bring in real leads instead of relying on luck or chaos. I’m all about building strategies that feel sustainable, personal, and actually move the needle. And quick heads up while you’re here… Tomorrow at 1pm MST I’m teaching Visibility x Personal Brand: The Content That Makes People Choose You. If you want to start posting content that actually sticks, this one’s for you. Now… you joined Automate and Amplify Academy for a reason. Something in your business is asking for support, clarity, strategy, or a little “please someone tell me what the heck to do next” energy. So tell me this… What do you want to learn from me in here? Content ideas Reel editing Social media strategy Messaging clarity Meta ads and funnels How to stop overthinking and actually post Or literally anything else on your heart? We built this space to help you grow in a way that feels doable, clear, and genuinely fun again. So don’t be shy. Your answers will help us shape the trainings, mini-workshops, and weekly wins we create together. Drop it below. What do you want us to teach you first?

My challenge for this week is in here! I challenged each of you to post content this week that creates connection... Check it out and let me know how this felt.