[Weird working ad attached lmao I never thought this would work] Here's something weird - our image ads are crushing video ads right now (like 2-3x better on CPA). And I'm seeing this across ALL our accounts... I'm not just talking about slightly better performance. We're seeing this consistently across: - Private consulting clients - Agency clients - My own campaigns - Local AND nation-wide campaigns. But (there's always a but), there's a specific way to make this work. Let me break down exactly what's working after testing millions in ad spend: - First Up - Size Matters (no matter what they say): 1. Square images only (1200 x 1200 pixels) 2. No landscape format (they get less reach) 3. No portrait format (wastes ad space) Quick tip: If Facebook tries to automatically optimize the size of an ad, just tell it not to and run square image ads everywhere. Now, about those "pretty" ads everyone's obsessing over... Listen, I totally get it. You want good branding or whatever. Especially if you work with big corporate clients. But right now, "ugly" converts better than "pretty" (and it's been like that for a while). Here's what's crushing it right now - I call them "Mini Landing Pages": - The Perfect Formula: 1. Headlines that take up 30-40% of the image 2. Bullet points that highlight key benefits 3. Price points in large, clear font 4. High contrast colors that POP - Colors That Convert: 1. Bright blue on bright yellow 2. Bright red on white 3. Black on bright orange 4. Dark purple on light green - Why these work: 1. They grab attention without being annoying 2. They work in both light and dark mode 3. They stand out in a crowded feed 4. They're readable at a glance Pro tip: Always test your ad in both light and dark mode before launching. What looks great in one might be unreadable in the other. Remember when Facebook would reject ads with too much text? Those days are gone, and now the opposite is true. Here's how we structure these ads:

Have you ever wondered how I built HYROS and various info products past 10-20-30 mil a year in revenue with ads? Its in part due to these exact Facebook audiences and targeting strategies.... If you like ads that make money and work well you should use them.

Hey fam does anyone have an updated Google Ads and YouTube Ad training they recommend?

Extremely proud of our CS team at HYROS