I went to FIBO last weekend and honestly, it was overwhelming in both ways - positive and negative. In a really positive way, because I got to reconnect with so many friends, people from the same industry, athletes and people who are just as obsessed with training as I am. You know when you meet people and you realise, “oh, you’re just as weird as me”? Yeah! Everyone is training, talking about training, asking if someone wants to train again, then doing another session, then repeating that for three days straight. It was intense, but also really refreshing to be around people who get it. But the other side of it was this negative overwhelm. And I want to share this because I know a lot of you will relate. I’m very analytical. I love solving problems and deep down, I know that if I really want something, I can figure it out. But sometimes that mindset becomes the thing that gets in the way. Because I come home inspired and suddenly I want to do everything. I want to train every day for three or four hours, I want to work more. I want to help more people. I want to create more free resources, read more research papers, improve everything, onboard more people, and basically fix everything and everyone in one week. And the intention is good, training is good, working hard is good, helping people is good. But when you do all of it in the wrong order, at the wrong pace, it doesn’t actually move you forward. I end up stressed, tired, under-recovered, sleeping worse etc. And worst of all, I stop enjoying the process because I'm so fixated on getting to the end goal as fast as possible. This is something I think a lot of us need to hear. Having a goal is important. Having a clear step-by-step path is even more important. But the problem starts when we think: “okay, if this works, then doing more of it must work faster.” But that’s not how the body works. For example, if I want to get a muscle-up, I know I need high pull-ups, transition work, strength, control, timing, and consistency. But if I throw all of that into one six-hour session, I’m not speeding up the process, I’m just overloading my body.

Over the weekend I went to the world’s leading trade show for health, fitness and wellness - Fibo 2026, and it just confirmed something I’ve been thinking about for a while. When I walked into the main hall, there were different halls for different things. One was strength, another was more hybrid / functional, and then there was longevity and recovery. And honestly, what disappointed me is that those halls should have basically been swapped. Because longevity should actually be the functional training, the hybrid training, the strength training, all of that. It should not be weird inflated balloons to sit on to “align your spine”, red light therapy, hydration massage beds and all these passive recovery tools. And don’t get me wrong, I’m not saying these tools are bad. They’re great if you are at the point where you actually need them and where you’re actually going to benefit from them. But unfortunately, 99% of people who are currently struggling with chronic pain, fatigue, stiffness, and not getting the most out of their training are not. That 1% of people who are going to benefit from these kinds of tools being used as longevity and recovery tools are usually very well-trained people, very educated athletes, or at least people who already have a really high level of body awareness and training behind them. (And sorry to break it to you - but if you’re reading this - you are not in that 1%). For most people, recovery and longevity should be marketed in a completely different way. Because actual longevity is being able to move well, train well, recover well and have a body that works properly for a long time. It’s not lying on a hydration massage bed and hoping for the best. And I think that’s the part that really disappointed me, because unfortunately the majority of people still want a quick fix. It feels nice, sounds good and looks impressive. And that’s exactly why it sells. But unfortunately, the results just don’t last. Because if your body doesn’t actually know how to move well, coordinate properly, deal with that load and recover from training in the first place, then no passive tool is going to give you the thing you actually need.

I’m a neuroscientist, former athlete, and former strategy consultant who spent years dealing with chronic hip and back pain despite doing everything right. I went from physio to rehab, changed training plans, did multiple medical scans, and even got close to surgery. Nothing truly fixed it and the pain kept coming back. I was slowly losing hope. I felt like I was failing despite doing everything right, and that disconnect between how capable I was in every other area of life and how unreliable my body felt was incredibly frustrating. After years of trial and error, I realised most of the rehab and healthcare industry is built on quick fixes, symptom management, and keeping people coming back. So I decided to take control of my own body, understand what was really driving the pain, and rebuild the way it moved from the ground up. Now I help active, high-performing people get out of chronic back pain and recurring stiffness that keeps coming back without relying on quick-fix rehab, generic physio advice, or endless symptom management.

Hello! My name is Mathias im new here👋🏻☀️ I live in Finland 🇫🇮🦾 Happy to join you guys and learn new stuff🤓