The 5 Mistakes That Killed My First 10 Pitches
Every failure cost me $2,000. Here's how to skip the pain: MISTAKE #1: Talking Tech Instead of Transformation β What I said: "I'll build an n8n workflow with PDF parsing API integration..." β
What works: "Your invoices will enter themselves while you sleep" The client doesn't care about your tools. They care about their Tuesday being easier. MISTAKE #2: Generic Demos β What I did: Showed same demo to everyone β
What works: Use THEIR actual documents Spent 2 hours building perfect generic demo. Lost to guy who spent 10 minutes with their real invoice. MISTAKE #3: Pricing by Time β My math: "2 hours Γ $50 = $100" β
Right math: "Saves 40 hours/month Γ $25 = $1,000 value" Charged dentist $200 for form automation. He told me later: "Would've paid $2,000" That's $1,800 I'll never get back. MISTAKE #4: Overcomplicating Solutions β What I built: AI-powered intelligent document processing system β
What they needed: PDF β Spreadsheet My complex solution: 2 weeks, couldn't explain it Simple solution: 2 hours, closed immediately MISTAKE #5: Waiting for Perfect β What I thought: Need portfolio, testimonials, certifications β
Reality: Just needed to solve one problem Waited 6 months to be "ready" Lost $30,000 in potential revenue My first client didn't ask for any credentials THE EXPENSIVE LESSONS: From Law Firm Loss: Quoted $5,000 for "enterprise solution" Competitor charged $1,500 for basic automation Guess who won? From Restaurant Disaster: Built before asking budget Spent 10 hours on features they didn't want They paid competitor for simpler solution From Clinic Nightmare: Promised 100% accuracy Couldn't deliver Lost client + reputation Should've promised 95% + human review THE TURNAROUND: Once I fixed these: - Next 10 pitches: 7 closed - Average deal: $1,750 - Total time: 30 hours - Revenue: $12,250 Your mistakes don't have to cost $20,000 like mine. Which one are you making right now?