By answering these questions. --- Advanced Copywriting Knowledge Quiz 1. USP Analysis You’re hired to write for a new smartwatch brand. The market is saturated with competitors like Apple and Samsung. What key question must you answer to craft a strong Unique Selling Proposition (USP)? A) What are the technical specs of the product? B) What makes this product different and desirable to the target audience? C) How can this smartwatch be priced competitively? D) How does the brand’s logo appeal to consumers? --- 2. Conversion Optimization You’ve created a long-form sales page, but conversions are low despite high traffic. Which element should you prioritize fixing? A) The Call to Action (CTA). B) The page design and color scheme. C) The headline and opening paragraph. D) The testimonials section. --- 3. The Psychology of Persuasion Robert Cialdini’s principles of persuasion are widely used in copywriting. Which of the following is NOT one of his principles? A) Authority. B) Scarcity. C) Reciprocity. D) Clarity. --- 4. Customer Journey Mapping What is the best way to align your copy with the customer’s journey? A) Focus only on product features to provide detailed information. B) Adapt your copy to address different stages: awareness, consideration, and decision. C) Use the same style of copy for every customer segment. D) Prioritize long-form content regardless of the customer’s position. --- 5. Data-Driven Copy You’re running an A/B test on two email subject lines. Subject Line A: “Transform Your Fitness Routine – Today Only!” Subject Line B: “You’re Missing Out on This Fitness Revolution!” Which metric should you prioritize to determine which copy performs better? A) Click-Through Rate (CTR). B) Open Rate. C) Conversion Rate. D) Bounce Rate. --- 6. Copy Tone Adaptation Your client is a luxury car brand. What is the most appropriate tone for their ad copy? A) Casual and humorous. B) Sophisticated and aspirational. C) Friendly and conversational.

Hey people. These days I've been approaching other digital marketing professionals, such as web designers, paid traffic managers and designers. This is the approach that I've been using: "[Name], I really liked your work! (or some other compliment) I work as a copywriter and I'm looking for partnerships for business and networking. Do you already have a copywriter on your team?" Some people reply, some people don't. And I'm interacting with them before sending the messages. But what do you guys think? Should I try something else?

It's not as hard as it looks to make a professional email and write some light copy over it. IKEA is just an example, and I only did this for practice using Figma (free version). Go find a business, it could be local, or an e-commerce brand, it really doesn't matter. I'm no graphic design expert and I'm sure this could look better with a bit more time. Just wanted to motivate some of you guys who are struggling with finding a path. If you guys are interested in this, go watch Max Sturtevant on Youtube, he's my inspiration for doing this. https://www.figma.com/design/pk8yX3Xn6ON3plMxvDWjce/IKEA-Practice-Email?node-id=0-1&t=PBTeJIvMffOjBEAn-1

Every win tells a story of effort, growth, and resilience. Whether it’s closing a deal, securing a payment, or reaching a milestone, each success is a reminder of the hard work it took to get there. Wins aren’t just about the numbers—they’re about the lessons learned, the risks taken, and the perseverance that made it all possible. If you have any questions or DM's,comment below or DM me.

I had to post this here cause this is exactly what people sending out mass outreach need to consider: What is the prospect thinking while reading your message? Is their unique view and angle being seen? Or are you only talking about yourself? Put yourself in their position, and tell them what they want to hear. 'How To Win Friends And Influence People' by Dale Carnegie