Anyone else experienced huge drop offs / inconsistencies with Meta the past week or two?

Looking for some advice on what to do next for my paid ads - For context I run an ecom brand selling shaving products for women (still a baby brand). I had a video that went super viral 2 months ago and post this, I started running a retargeting campaign to target all of the fresh traffic. This was working best for the first few weeks but then results started to dwindle. I tested new creatives but it just wasn't quite working so I've now turned it off. I'm super lost about what to do from here so any pointers would be great - do I set up a top of funnel campaign and a retargeting campaign and start again or do I build off the existing retargeting campaign only and try to keep making improvements to that? Should I start running a top of funnel campaign now? What should my budget be? Any help would be greatly appreciated 🫠😅

Hey team, I've been running retargeting ads and would love some advice about what to do next. Important context: - Audience: website visitors 60 days, FB & Insta 180 days - Testing 10 creatives (mix of video and still) - Turned campaign on last Thursday night so it's been live for 4 days - $100 per day campaign budget - I have 2 ad creatives that are performing the best and their CPR is: $26 and $36 respectively - Total spent so far $322 and received 7 purchases with 30 add to carts for an average CPR of $46 I've attached an overview of the results :) Should I keep running the campaign but remove the creatives that aren't performing?? Any advice would be great 🫶

Hi everyone! I’m Marco, the Lead Digital Strategist at Pulp Digital, a Melbourne-based agency specialising in paid ads and growth strategy. I’ve been in the marketing agency world for over 6 years, focusing on eCommerce and business growth. Before that, I spent 10 years in Retail and Hospitality - working FOH, as a Barista, Visual Merchandiser, and Corporate Caterer. Those years taught me a lot about people, problem-solving, and creating great experiences - parallels I still draw on every day in marketing and advertising. My love for music and the arts led me to study Sound Engineering, which sparked my interest in doing something more technical and creative-eventually steering me into marketing and eCommerce strategy. I’m passionate about tackling real-world business challenges and finding smart solutions through Paid Media and eCommerce strategies. Outside of work, you’ll still find me exploring Melbourne’s vibrant hospo scene, enjoying music and the arts, catching motorsports (I’m big on F1 and V8 Supercars), a coffee nerd and diving into all things tech. Really excited to be here and to connect with all of you!