How are you doing after an intense four days with Russell? I learned way too much for my brain to absorb. I’ve been going through the workbook, comparing it to my notes to reinforce what was given, and doing the exercises with much more thought and detail. I’ll be learning for a long time.

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

MOTIVATION USED TO BE MY FAVORITE DRUG There were days when I felt unstoppable. New idea. New plan. New energy. I would open my laptop and think: “This is it. This time it really changes.” And sometimes it did… for a few days. Then the energy faded. The doubt came back. And so did the silence. For a long time, my life moved in this exact loop: new excitement → strong start → slow fade → restart. What hit me at some point was this uncomfortable realization: 👉 Motivation wasn’t failing me. It was simply never built to carry me for long. My real breaking sentence was a brutal one: “As long as I run on feelings, my results will belong to chance — not to me.” That was the moment I stopped trying to live on motivation alone and started learning how to live on rhythm. Not: “When I feel like it.” But: “This is what I show up for today.” And I’ll be honest: 👉 Some days I still wait for motivation. 👉 Some days I still don’t want to show up. But rhythm doesn’t ask how I feel. It just asks whether I return. And that small distinction has kept me moving on days when motivation completely disappeared. --- When was the last time motivation disappeared on you and what did you do instead?

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