Hi everyone! I am curious how you search for companies (bonus points for d2c) that you want to reach out to. I believe it is actually not about quantity but quality, I dont want to help grifters or dropshippers who dont care about their customers or companies that sell false hopes and dont have GOOD reviews. I want to pick good and reputable companies, not just try to catch as many fishes as possible. However I struggle with finding efficient way to research without spending hours on tiktok being fed some ugc content just to find potential brands to work with. What are your fave resources or workflow for finding companies/ceos you want to reach out to? I feel like dill pickle brand or falshe lashes brand doesent have ceos that are super active on linkedin but maybe i am wrong and should focus on linkedin!

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Hey everyone, posting another ad for feedback. Tried to apply what I learned from the last round. Hope it's one step closer to 'not being a sucky copy' 🫣 Avatar: Woman, 35-55, burned by eye creams and serums, not considering fillers, deeply skeptical of beauty industry. Her dark circles are NOT genetic. Awareness: Problem aware/Solution aware/solution cynical Angle: “Wrong problem.” Beauty industry’s been treating pigment. The real issue is the leaky capillaries beneath thin undereye skin. That’s why nothing worked. The 2-step protocol is the only thing targeting the actual cause. Hook: I spent $1000 on eye creams that never work, we’ve been treating it all wrong. Body: I used to have a 7-step routine just for my dark under eyes. Cucumbers, cold spoons, ice rollers, tea bags… Nothing worked. Spent over $1,000 on retinol creams, vitamin C serums, peptides, and every dermatologist recommended brand that I could find. But my dark circles? They got worse because the actives destroyed my skin barrier. So I went to the professionals… The aestheticians told me to “get more sleep” and “drink more water” as if I hadn’t tried that for years. And their other suggestion? Get a $1500 filler injection that’d migrate into my cheeks and would need to be corrected within months. I was exhausted from looking exhausted. Then the fifth dermatologist I saw told me something that made me furious at every product I ever bought. She said, “Your dark circles aren’t a pigment problem. They’re a vascular problem.” Here’s what that means: The skin underneath your eyes is the thinnest on your entire face. When it gets compromised by harsh irritants, the tiny capillaries beneath the surface can become inflamed. These blood vessels get bigger, and that’s the dark color you see under your eyes. This color sits deeper than any cream can reach. That’s why nothing that you’ve put on your face has worked. You can’t fix the vascular problem from the outside. The entire eye care industry has been solving the wrong problem.