Hey Folks - I just recorded a quick video to clarify the new Automated Ads Builder offer and capabilities... You can also access the tool and video here... --Aaron

Hey folks - this is a super powerful strategy we'll be teaching LIVE tomorrow - Here's the TL;DR... If you are a CREATOR (courses, coaching or info products) - this could be an absolute game changer! YEP, IT's TRUE: E-commerce dominates ad platforms (Meta, Insta, etc.), period. By this I mean - BY FAR the brands spending the most money on profitable ads are selling physical products (razors, clothing, jewelry etc.). It's very rare to see "creators" running paid traffic at significant scale. BUT WHY IS THIS? #1 - Simple: First off, running ads for e-commerce means you can gain massive advantage by bidding on CUSTOMERS. Right now, the AI and machine learning used by these platforms are so effective that creators who bid on leads, videos, clicks, etc. CAN'T COMPETE. When you optimize ads for leads - Meta will become extremely proficient at finding the users most likely to fill opt-in for free stuff all day, not necessarily become clients! Bidding on purchases using a Customer Magnet is 10X more effective than any other strategy, period. (Many of you have purchased courses on ads where folks teach running ads for video video views, clicks, retargeting etc - I have one question for these experts: Show me 10 of your clients spending 5-10K per day using these out-dated models. CRICKETS!) #2 - The FLOAT PERIOD. Running ads for purchases means you get INSTANT feedback the same day! Spend $100 today, make $150 TODAY - scale. In contrast - running ads to sell courses or high ticket offers can take days or weeks to even know if the ads are working! 99% of you don't have that luxury! #3 - The "marketers tax!" - as a general rule, marketers pay more for CPM's than DTC (direct to consumer) brands. Why? because Meta's number one priority is a positive user experience - they can't run ads to users who aren't there! As you can see, the cards are stacked against CREATORS... At least they were before NOW!

This topic frequently arises among clients and in various forums, prompting me to share my insights and perspective. All-in-one platforms like Kajabi and Kartra initially seem attractive, offering a seemingly ideal solution where you can manage emails, CRM, courses, products, affiliates, and more under one membership. However, a significant issue that many of my clients have encountered is the lack of control. When you rely on a single platform, you're essentially putting all your "eggs in one basket." If the platform decides to alter its features, increase prices, or eliminate certain functionalities, you're left with no choice but to overhaul your entire operation. An alternative approach is to view your business as comprising distinct departments. In many cases, this can be as straightforward as three key areas: email, landing pages/checkout, and courses/digital products. By using separate platforms for each department, you gain flexibility. If a platform changes or you discover another service with better features or pricing that suits your business needs, you can transition that specific business segment with relative ease. To draw a parallel from my experience, consider this: During my 13 years as a senior corporate manager, I never once asked the HR department for a 12-month sales revenue report. There's a rationale behind corporations maintaining distinct divisions within their structure. This approach not only ensures specialized focus and expertise in each area but also provides operational flexibility and reduces dependency on a single service provider. If all in ones are working for you - Awesome! Just wanted to share a different perspective as I run into this frequently with clients who get stuck with a platform they've out grown, have tech issues that shut down their entire operations, or the platform continues to raise prices where as competitors are lowering theirs. Hope this helps in making the right decision on what platform/s you chose to run your business on.

Hey folks! I'm finally recharged after last week's incredible experience with many of you. Thanks so much for your dedication and commitment to spending 14+ hours with me! Here are a few details that should address most of your questions related to next steps... CERTIFICATION EXAM As of now, we intend to open the exam the week of January 8th. There is no deadline for passing, you just need to score 85% or better to unlock the badge and certificate. From now until then, I recommend going through the Certification replay videos located HERE in this group. NOTE: For each section/day, there are additional deep dive resources that can be found on the slides we've provided in PDF format. And if you want to catch up and become certified, you can still do so HERE. You'll get lifetime access to the replays and exam. JANUARY 8 WEEK INTENSIVE If you're looking for a very hands on, intensive experience to complete your marketing system (offer, messaging, product, assets, funnel and more...) please watch the attached video to see if this 8 week intensive is right for you. (Thanks heaps @Penny Chohaili for the great overview)... This program kicks off on january 9th. IMPORTANT: This won't be a passive course or training experience - you'll be expected to submit your work and complete weekly assignments (this is a good thing if you tend to procrastinate like I do)! You can sign up for this program go HERE to register. Thanks so much to all for trusting us to help you reach your goals (and those of your clients). The world needs talented and ethical experts like you! Happy Holidays! --Aaron and the Growthworks Team

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