The problem with an all in one platform.

This topic frequently arises among clients and in various forums, prompting me to share my insights and perspective. All-in-one platforms like Kajabi and Kartra initially seem attractive, offering a seemingly ideal solution where you can manage emails, CRM, courses, products, affiliates, and more under one membership.

However, a significant issue that many of my clients have encountered is the lack of control. When you rely on a single platform, you're essentially putting all your "eggs in one basket." If the platform decides to alter its features, increase prices, or eliminate certain functionalities, you're left with no choice but to overhaul your entire operation.

An alternative approach is to view your business as comprising distinct departments. In many cases, this can be as straightforward as three key areas: email, landing pages/checkout, and courses/digital products. By using separate platforms for each department, you gain flexibility. If a platform changes or you discover another service with better features or pricing that suits your business needs, you can transition that specific business segment with relative ease.

To draw a parallel from my experience, consider this: During my 13 years as a senior corporate manager, I never once asked the HR department for a 12-month sales revenue report. There's a rationale behind corporations maintaining distinct divisions within their structure. This approach not only ensures specialized focus and expertise in each area but also provides operational flexibility and reduces dependency on a single service provider.

If all in ones are working for you - Awesome! Just wanted to share a different perspective as I run into this frequently with clients who get stuck with a platform they've out grown, have tech issues that shut down their entire operations, or the platform continues to raise prices where as competitors are lowering theirs.

Hope this helps in making the right decision on what platform/s you chose to run your business on.

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