Most people are not trapped. They are contained. Same routines. Same conversations. Same assumptions. Same view, every single day. And because the water feels familiar, they call it safe. Because the glass is invisible, they call it freedom. The problem is not that people lack opportunity. The problem is that they stop questioning the edges of their world. Like a fish in a bowl, you can live a full life swimming in circles and never once ask whether the bowl is the world, or just the container you were placed in. Nothing changes inside the bowl. Only the view does. And the view only changes when the bowl moves. That is why growth feels uncomfortable. It is not the effort. It is the disorientation. New angles. New light. New questions. The mind resists this because certainty feels like security, even when it is quietly suffocating you. Most people are not afraid of failure. They are afraid of discovering that the life they built was smaller than it needed to be. The moment you question the bowl, the spell breaks. You start to see that many of the limits you accepted were never walls, just habits you stopped noticing. The remembering is not about becoming someone new. It is about seeing more clearly. Same fish. Same water. Different view. And once you see that the bowl can move, you can never unsee it. That is when real freedom begins.

Yesterday evening Juls and I were privileged to attend a B&S end of year celebration. ...And it was nothing like any corporate event/dinner I have ever attended. No seating plan. No hierarchy. No 'formal' speeches. ...just fun, friendly, inspirational shares From the cleaner to the founders. Everyone equal. Everyone valued. It was not a business dinner. It was a family dinner... a frienship dinner And suddenly it became crystal clear why this business has gone from one pharmacy to over £500m. ...And why I have zero doubt we will hit/surpass £1bn within 3 years. This business does not talk about values. It lives them. If I had to sum up what I saw, felt and experienced in 5 words, it would be 5 Ps. - People - Passion - Pride - Principles - Processes People first. Not on posters. In behaviour. You could feel it in the room. The ease. The respect. The shared purpose. No airs or graces. No power plays. Just people who matter 'knowing' they matter. Passion that shines through generations. Multiple generations working together. And a genuine commitment to employ future generations of their people too. This is not telling people they are important. This is showing them. Pride in every role. Every customer. Every transaction. Principles that are lived, not laminated. For everyone. At every level. And processes that think beyond today. Not How do we fix this fire? But How do we build a system so it never happens again? Always asking Who is best in the world? What are they doing better? How is the world changing? And how must we change to stay ahead? Samit & Alpa are extraordinary people. Their Children are shining examples continuing that legacy Kish a shining example of that next generation Giving back at scale. Building free schools for hundreds. Growing people as the business grows. Founded on values that are embodied every single day. I do not often call out individual companies on this platform. But this is an outstanding example of how to build something special.

@Mike Greene thanks so much for running the Saturday Syndi-cafe earlier. We covered so much. Brilliant. ☕️