Please do NOT do more than what you have been asked to do.
As A web designer/developer. A web design/development freelancer’s job for me is to deliver a site that: 1. Looks good → clean, professional, trustworthy design(I got credit for this one). 2. Works well → speed, responsiveness, accessibility, bug-free(Deploy from Github). 3. Communicates clearly → web copy that answers the visitor’s questions (AEO mindset). 4. Has the basics in place → technical/on-page SEO, schema, structure, CTAs. That’s the foundation. That’s what I SHOULD be mainly focused on. HOWEVER I draw the line at: - Running paid ads (Google, Meta, etc.). - Driving ongoing "traffic" campaigns. - Managing email list growth at scale. I don't make assumptions on guarantying off page traffic or leads IF I have NOT done so myself. That's not my job; its up to the client. Don't make that same mistake. Sorry if I have posted this one before but I needed to get this off my mind for awhile now.