Please do NOT do more than what you have been asked to do.

Lavar Storr

23d • General discussion

As A web designer/developer.

A web design/development freelancer’s job for me is to deliver a site that:

Looks good → clean, professional, trustworthy design(I got credit for this one).
Works well → speed, responsiveness, accessibility, bug-free(Deploy from Github).
Communicates clearly → web copy that answers the visitor’s questions (AEO mindset).
Has the basics in place → technical/on-page SEO, schema, structure, CTAs.

That’s the foundation. That’s what I SHOULD be mainly focused on.

HOWEVER I draw the line at:

Running paid ads (Google, Meta, etc.).
Driving ongoing "traffic" campaigns.
Managing email list growth at scale.

I don't make assumptions on guarantying off page traffic or leads IF I have NOT done so myself. That's not my job; its up to the client. Don't make that same mistake.

Sorry if I have posted this one before but I needed to get this off my mind for awhile now.

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