“On average, 5x as many people read the headline as read the body copy”. (David Oglivy). David Oglivy is one of the most famous and revered copywriters of all time. His ads for Dove, Schweppes and Rolls Royce helped to catapult these brands to meteoric success. Most people rarely read a page in full, word for word. Instead, they scan the page for important key info. In particular, they are looking to see if the page is worth the time it takes to read (or watch/listen) all the way through. This is why headlines and subheadlines are imperative to your copywriting success. The key to successful headlines is to grab the attention of the reader. A headline should… - Address your specific audience (Being vague or general = ineffective) - Highlight the specific benefit or outcome they desire - Highlight the specific pain that your reader most wants to avoid - Create curiosity - Add urgency Heres a master list of headlines for you to swipe and reference in our copy : The Secret Of Making People Like You Are You Ever Tongue-Tied At A Party? How To Win Friends And Influence People How I Improved My Memory In One Evening Discover The Fortune That Lies Hidden In Your Salary The Last 2 Hours Are the Longest ñ And Those Are The 2 Hours You Save Why Some People Almost Always Make Money In The Stock Market Who Else Wants A Screen Star Figure? Why Some Foods Explode In Your Stomach Do You Make These Mistakes In English? Thousands Have This Priceless Gift But never Discover It! How A New Kind Of Clay Improved My Complexion In 30 Minutes Profits That Lie Hidden In Your Farm Is The Life Of A Child Worth $1 To You? Do YOU Have Any Of These Ten Embarrassing Things? They Laughed When I Sat Down At The Piano But When I Started To Play! Master the art of writing headlines and youll have clients foaming at the mouth to work with you! To your success, Khari X (the ¨DISRUPT1VE" marketer)

Here's my exact 5-step system (not for beginners): This is what separates $5k copywriters from $50k copywriters. Let's break it down: STEP 1: Know Your Foundation Before touching AI, have this ready: • ICP breakdown (deep psychographics) • Offer details (USP, benefits, bonuses, guarantees) • Swipe file of proven sales pages in your niche No shortcuts here. AI amplifies—it doesn't think for you. STEP 2: Use a Battle-Tested Template Never write from scratch. Have plug-and-play frameworks ready to go: Headlines > CTAs > Founder story outlines > Objection handling sequences Templates equals speed. AI equals execution. STEP 3: Prompt Like a Pro "You are a world-class direct response copywriter. We're writing a sales page for [specific outcome]. The reader is [specific person] who struggles with [specific pain]." STEP 4: Kill Your Darlings Edit mercilessly. Delete AI tells: ❌ "Here's the kicker" ❌ "In today's fast-paced world" ❌ “the rich tapestry” Ask yourself: Would my ICP actually say this? STEP 5: Edit for Style This is where personality enters. Match the copy to your (or your client's) voice: Playful brand? → Casual, witty, conversational No-BS brand? → Direct, punchy, zero fluff Style = memorability. STEP 6: Layer in Psychology Now add advanced persuasion: • Pattern interrupts • Value stacking • Knocking down the "big domino" • Social proof positioning This is what separates avg. copy from millionaire dollar copy.

What do you guys think of the copy for this page: https://kharixtelesford.wixsite.com/disrupt1ve-marketing/kissfunnel ? Need feedback ASAP!!!!

Who are some of you ladies and gents favorite copywriters and direct response marketers? For example, a few of my favs are: Dan Kennedy, Ben Settle, Sabri Suby. And plz dont say Cardinal Mason lol. Drop them in the comments below!

Draft of sales page mockup for a client. Feel free to leave critiques. Will review for review