21d • 🔥 Community Value
I use AI to write $50k sales pages in under 20 minutes.
Here's my exact 5-step system (not for beginners):
This is what separates $5k copywriters from $50k copywriters.
Let's break it down:
STEP 1: Know Your Foundation
Before touching AI, have this ready:
• ICP breakdown (deep psychographics)
• Offer details (USP, benefits, bonuses, guarantees)
• Swipe file of proven sales pages in your niche
No shortcuts here. AI amplifies—it doesn't think for you.
STEP 2: Use a Battle-Tested Template
Never write from scratch.
Have plug-and-play frameworks ready to go:
Headlines > CTAs > Founder story outlines > Objection handling sequences
Templates equals speed. AI equals execution.
STEP 3: Prompt Like a Pro
"You are a world-class direct response copywriter. We're writing a sales page for [specific outcome]. The reader is [specific person] who struggles with [specific pain]."
STEP 4: Kill Your Darlings
Edit mercilessly. Delete AI tells:
❌ "Here's the kicker"
❌ "In today's fast-paced world"
❌ “the rich tapestry”
Ask yourself: Would my ICP actually say this?
STEP 5: Edit for Style
This is where personality enters.
Match the copy to your (or your client's) voice:
Playful brand? → Casual, witty, conversational
No-BS brand? → Direct, punchy, zero fluff
Style = memorability.
STEP 6: Layer in Psychology
Now add advanced persuasion:
• Pattern interrupts
• Value stacking
• Knocking down the "big domino"
• Social proof positioning
This is what separates avg. copy from millionaire dollar copy.
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I use AI to write $50k sales pages in under 20 minutes.
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