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7 contributions to SEO Success Academy
Reddit Software
Does anyone have a recommendation for a software that monitors reddit for a specific topic and alerts you, so you can comment?
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The Process of SEO Course - Modules 8 & 9
A quick update to let everyone know that if you want to attend the live training for modules 8 and 9, I will be teaching both modules together next Wednesday at 12 PM Mountain. Please note the time change for next week as well if you've been in any of the previous sessions. I have to skip today due to having to take the dogs to a vet appointment that they could only schedule today. I will teach both modules together next week if you want to attend the live training for free! Module 8 is about advanced SEO techniques and module 9 is about how to use and leverage AI in your SEO strategy.
0 likes • Jun 11
@Lane Houk Thanks
0 likes • Jun 11
Passcode?
How to Rank for Keywords: A No-Nonsense Guide for Digital Marketers and Small Businesses
So, you want your website to show up when people search for what you offer? Welcome to the world of keyword ranking—a place where a little strategy can make a big difference for digital marketing agencies and small businesses. Let’s break down how to actually get your pages to the top, without the jargon or fluff. Pick the Right Keyword (Don’t Just Guess) Not every keyword is worth your time. Some are too broad, some are too niche, and some just don’t bring in the right kind of visitors. Before you start, check if people are actually searching for your keyword and whether it fits what your business does. Keyword research tools can show you search volume and help you spot if your keyword is just a subtopic of something bigger. If your target term is rarely searched or doesn’t match your business, move on. Make Sure Your Keyword Has Business Value Ranking high is nice, but what’s the point if those visitors never become customers? Assign a “business potential” score to your keyword. Ask yourself: Will people searching for this term actually want what you offer? Focus on terms that bring in leads or sales, not just traffic for traffic’s sake. Understand Search Intent (What Are People Really Looking For?) Search engines want to show users what they’re after. If your page doesn’t match their expectations, it won’t rank. Check the top results for your keyword. Are they how-to guides, product pages, or something else? Your content should match the format and depth of what’s already working. Some tools can even help you quickly identify the intent behind a keyword. Cover the Topic Completely Search engines reward pages that answer all the questions a searcher might have. Don’t just scratch the surface—cover the topic from every angle. Use tools or brainstorm to find subtopics and related questions. For example, if you’re writing about “content creation,” include sections on tools, strategies, and analytics. The goal: leave no gaps. Find Your Unique Angle The web is packed with content. To stand out, you need something special. Maybe it’s your personal experience, original data, or a creative approach others haven’t tried. Don’t just rehash what’s already out there. Give your readers a reason to choose your page over the rest.
1 like • Apr 22
Do you have a preferred Keyword research tool right now? I know there are some new ones out there, as well as industry powerhouses like AHREFs and SEMRush. If you had to choose one or two, what would they be?
Driving Better Rankings in Maps and Organic - GBP Photos tip + Signal Genesys
If you want to drive better maps rankings in your Local SEO campaigns, here's a solid tip I have been teaching AND using in all of our white label SEO campaigns since 2021 and it still works perfectly to generate a very good GBP ranking signal on demand! Watch the video for the ranking signal tip! Full resource doc here: https://link.businesscenter.app/seo-tips-signal-genesys
1 like • Apr 3
I'm glad to hear that your process has remained the same with SG, even after selling it. I've been following/implementing it for several years now; it's a cornerstone of what I do for monthly clients.
Boosting Your SEO Game with E-E-A-T: A Guide for Digital Marketing Agencies and Small Businesses
If you’ve ever wondered how to make your website stand out in the crowded digital space, let’s talk about a not-so-secret weapon: E-E-A-T. This acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and it’s Google’s way of ensuring that the content it ranks is worth your audience’s time. Whether you’re running a small business or managing digital marketing campaigns, mastering E-E-A-T can significantly enhance your online visibility. Let’s break it down. What Exactly Is E-E-A-T? E-E-A-T is Google’s framework for assessing the quality of content on websites. It’s particularly important for topics that impact people’s health, finances, or overall well-being—what Google calls "Your Money or Your Life" (YMYL) content. But even if your business doesn’t fall into these categories, demonstrating strong E-E-A-T can help you build trust with both Google and your audience. Here’s a quick look at each component: - Experience: Does the content creator have firsthand knowledge of the topic? For example, a travel blog written by someone who has visited the destinations they discuss will score higher. - Expertise: Is the content creator qualified to speak on the subject? Credentials matter here. - Authoritativeness: Does the website or author have a reputation as a reliable source in their field? - Trustworthiness: Is your website transparent and secure? This includes everything from accurate information to having an HTTPS-secured site. Why Should Small Businesses and Agencies Care About E-E-A-T? For small businesses and digital marketing agencies, E-E-A-T isn’t just about pleasing Google—it’s about building credibility with your audience. High E-E-A-T signals can lead to better search rankings, more traffic, and ultimately more conversions. And let’s face it: If your audience trusts you, they’re more likely to buy from you. How to Apply E-E-A-T to Your Website Improving your site’s E-E-A-T might sound technical, but it boils down to creating valuable content and presenting it in a trustworthy way. Here are some actionable tips:
Boosting Your SEO Game with E-E-A-T: A Guide for Digital Marketing Agencies and Small Businesses
1 like • Apr 3
AI can make the process so fast that we, as SEOs, often overlook the importance of adding "real value" for the user. This is a great reminder. THX
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Kevin Kirby
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10points to level up
@kevin-kirby-6380
I'm a Local SEO Agency owner always looking to learn & level up. Ultimately, helping bring my client's businesses to new heights.

Active 11d ago
Joined Sep 27, 2024
Portland, OR
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