@Mohammad Basil i would also let your Google rep know and ask for an explanation. You may not get any useful info back but you will at least be letting them know you are aware of this and they will need to respond. Just be careful about acting on any suggestions without understanding what is entailed. Their job is to get you to spend as much as possible not make your campaigns more efficient. 🫣

@Mohammad Basil I know the feeling, but persevere.

@Joe Edgley with there not being a great deal of difference between phrase and exact, interested to know why you would switch. Using negative keywords to stop any undesired results and letting the phrase match pull a wider selection of matches is something we usually do. Interested in your feedback.

@Anthony Villalobos unless you are good at getting new clients, working for an agency is the best way to learn on the job. If you are good at getting new clients but not experienced, i'd be interested in partnering with you, DM me.

Welcome @Amanda Coleman . What price does your product sell for? What is the size of your budget? Although your market is niche that is also an advantage in that you know what to zero in on. Your market will likely be problem-aware (if you are a frequent flyer and suffer from ear pain you will know it!), your job is to move them into being solution-aware, your product. Great scope for PPC ads across the platforms, Facebook, Reels,Instagram, Google search ads, YouTube, as long as your budget is big enough. Your first challenge could well be deciding where to spend the budget within everything that is available. You will find plenty of help here. Wish you luck. 👍