Hey everyone I have a couple of service based businesses as clients - in the health space, with quite specific service offerings. They are bricks and mortar businesses so we're targeting a relatively small geographical radius. I've got someone running our Google Ads campaigns, who has been running PMax campaigns. The quality of leads has significantly dropped off and I feel like it's just becoming a bit of a spam factory with fake conversions. Are PMax campaigns suitable for this type of campaign or should we be sticking with Search? Thanks :)

Hey Guys, I am Joy. I have been working as a remote Google Ads Specialist for 2 years now. And, Worked for 2 US & AU based PPC agency. I have managed google ads for mainly 2 types clients (Ecommerce - Pet supplement/clothing )(Local - Law firms/pet cremation/travel agency) Looking for a remote Google Ads Specialist role. (Ready to work in US or AU working hours) Cheers, Joy

Hey! Sorry if this has already been addressed bit I'm curious about the community's view on changing a keyword's match type. Is it best to update the current keyword's match type, or pause it and add it as a new one with the desired match type? eg "physio near me" and [physio near me] Changing the match type resets the keyword data, while pausing it preserves data but treats the new keyword as separate. Is there a recommended option? Thanks