Is it better to modify the current keyword match type or add a new variation of the match type for the keyword?

Hey! Sorry if this has already been addressed bit I'm curious about the community's view on changing a keyword's match type. Is it best to update the current keyword's match type, or pause it and add it as a new one with the desired match type? eg "physio near me" and [physio near me]

Changing the match type resets the keyword data, while pausing it preserves data but treats the new keyword as separate. Is there a recommended option? Thanks

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