Hey everyone 👋 Our very first lesson is live — and it’s all about learning to see ads differently. You can find it under the “Classroom” tab. There’s no cover photo yet, working on it :) Most people scroll past ads without thinking. Business owners can’t afford to do that. If you want your ads to work, you need to know what makes others succeed (and fail), and then apply those lessons to your own business. What’s Inside: ✅ The CCAVE Method — 5 elements of successful ads: Clarity, Credibility, Appeal/Emotion, Visuals/Story, and CTA. ✅ A step-by-step worksheet to analyze real ads you come across. ✅ A scoring system so you can spot strengths and weaknesses at a glance. ✅ A starting point for brainstorming your own ads with intention. ✅ A guided activity to start working with AI as a partner instead of a tool. This is a chance to sharpen your observation skills and learn from each other. No ad is perfect, the goal is to train your eye, not just give everything a 5/5. 👉 Remember: A strong ad usually scores 20/25 or higher. If yours doesn’t, don’t worry, that just shows you what to improve. When you think about your own business right now, which CCAVE element feels like your biggest gap: clarity, credibility, emotion, visuals/story, or CTA? Why? 👇Drop your thoughts below, your answer might help someone else see their ads in a whole new way.

Happy Friday everyone! I just thought I’d give a quick run down of what to expect for next week. Project-based Learning: Observant Marketing When you are a solo business-person, you have to wear a lot of hats, and one of those hats is as a full-time marketer. This week I will teach you how to observe both successful and unsuccessful marketing strategies and recording your data with ChatGPT. This will not only give you important insight into marketing technique, but fill your personal AI database with valuable data that you can reference at any time. Mini-lesson: Nuance - What is it, why it’s important, and how to insert it into your AI copywriting. That’s what I have so far. Keep an eye for random bonus lessons and thoughts throughout the week too :) Happy prompting!

Today I was driving on the freeway and I saw this advertisement. I immediately recognized it as ChatGPT’s language. What do you think I noticed about this ad that made it so obviously written by ChatGPT? What are some common AI terms you’ve noticed in advertising?

I hope everyone’s week is going well. I wanted to discuss a video with everyone. In this video, the creator is playing chess with ChatGPT, but it breaks all of the rules and even randomly spawns extra pieces. - First it places a pawn at A4, but there was already a pawn at A4 - Then it spawns a new pawn out of thin air to challenge another piece - After that, it moves the rook from the corner of the board to a spot diagonal to it, which is not a legal move Why do you think ChatGPT would do that? And how do you think you could prompt it so it doesn’t make so many incorrect and illegal moves? I’ll be releasing a video this week going over this phenomenon and how to avoid it.

Lucidium has been in development for a while, and I’ve been exploring different ways to teach. After much thought, I’ve decided to structure Lucidium around project-based learning. Here’s what that means: instead of long-form videos or extra assignments, the projects will be passive—things you can do as part of your normal day. The goal is to teach mindfulness, observation, and hands-on AI usage without adding more to your schedule. I’ll still release 2–3 theory videos each month for deeper context, but the main focus will be on application. Every project will give you something tangible you can use in business, while fitting naturally into the flow of your day. Our first project will be in marketing, where you’ll practice observing ads more consciously, noticing what made you stop, and collecting that data via AI so it becomes a resource you can build on. It’s not homework, but a new way to look at what you’re already seeing every day. Keep an eye out for that this weekend! Lessons will release every Sunday night, so you can start the week with something practical to apply right away. I’m really excited to start this! Happy prompting :)