Over the last year, I’ve watched AI evolve tremendously, alongside the reactions of the public to AI. Here’s a few things I’ve noticed: 1. If you sound like AI, you immediately lose your credibility. The general population is starting to notice AI speech patterns and it’s bothering them. 2. AI imagery is tolerated much more as long as you aren’t using it to trick people. I’ve watched many businesses successfully use AI imagery and people love it… As long as it doesn’t have glitchy text and weird fingers that is. So how exactly does this apply to business? 1. Make sure you are editing your AI copy. AI has a tendency to ramble and miss the point. That, combined with its speech patterns, creates copy that is hard to understand and frustrating to read. I personally like to have AI go over specific parts of my writing(eg, clarity, grammar, run-on sentences) instead of having it write copy for me. 2. Don’t be afraid to use AI imagery in your image content, but make sure you are in alignment with your branding. The goal of imagery in advertising is for brand recognition. If every image you showcase is a random AI-generated graphic, you will lose out on the social proof that comes from being recognized. What are some observations you’ve made about AI?

I’ve been really sick the last couple of weeks, but I’m finally getting back on track. There’s a new project currently being built in the Classroom section, plus several mini-lessons that are already mostly written and coming soon. Thanks for hanging in there :) In the mean time, how has everyone been? Any exciting launches or discoveries over the last couple of weeks?

Today we’re looking at how major advertising now mirrors the same sentence structures that AI is famous for. Take this Coors billboard: “THIS BEER ISN’T BOUGHT. IT’S EARNED.” At first glance, you might not think much of it. Look closer, and you’ll see the exact same structure that ChatGPT or another AI might generate if you asked it for a “strong, motivational beer slogan.” Here are the reasons I believe this is AI-written copy. 1. Parallel Sentence Structure: The core message here is that Coors “Isn’t bought, It’s earned”. This is a perfectly mirrored contrast. AI loves this because it’s mathematically simple, easy to process, and rhythmic. 2. Generic Contrast: The line sets up a binary: “not this, but that”. This is a formula AI defaults to constantly because contrast creates drama without adding in detail. • Example: “This is not just a tool, but a revolution.” While this is a good writing structure to use in many cases, it’s over-use is becoming the most common tell-tale sign of AI usage, apart from the em-dash(—). 3. Motivational Lexicon: The word “earned” is emotionally charged but vague. AI tends to lean on “earned, legacy, elevate, empower, experience, discover” — all words that trigger feelings without specifics. These words don’t tie directly to anything. you could swap the product out and the slogan would still work: • “This car isn’t bought. It’s earned.” • “This job isn’t given. It’s earned.” That flexibility makes the line sound powerful, but also generic. This is exactly how AI writes: it leans on universal words like “earned,” “legacy,” “empower,” or “discover” that can fit almost anything, but don’t say much about the specific product. 4. Lack of Human Detail: Nothing in the line tells you why Coors specifically is “earned.” There’s no mention of brewing, ingredients or history, just broad phrasing. What exactly do they mean, and how does that benefit the consumer? AI speech is persuasive but often hollow and lacking relevance to the product and audience.

Has anyone messed around with Sora 2 yet? I’ve been using it all week and honestly, it’s kind of crazy how good it is. Super easy to use too. I’m testing content that’s almost 100% AI-generated to see how it performs. Before this, you needed at least some human touch for AI content to do well — but Sora might change that. Veo 3 could do similar stuff, but it was too expensive to really experiment with. Sora’s included in ChatGPT Plus and supposedly gives 100 generations a day. I haven’t hit the limit yet. Right now I’m posting on a brand-new account with zero followers, and I’m getting about average engagement, which is incredible for the amount of effort I’m putting in. Each video takes about five minutes to make (not counting generation). If I can grow even a small audience this way, that’s a big time saver. I’ll post updates once I’ve got more data. 👉 Anyone else testing it? What’s your experience been like so far?

I hope everyone had a wonderful weekend? I am back in the office and available to answer any question you might have. I'm working on my content schedule and will have a lesson and project out soon! Until then, what are you working on currently? How have you integrated AI into your current projects?