I've been thinking about the difference between coaches who make $30K–$100K a month and those who are broke. It's not strategy. It's not funnel design. It's not even their offer. It's usually comes down to a few core skills The primary skill being Sales. But not the kind you think. Not smooth lines. Not scripts. Not manipulation or tricks Because Real sales is much deeper than that. When you learn how to sell, I think that might be when you actually learn how to live. Here's what I mean: Sales isn't just a business skill. It's a life skill. The parts that make up REAL sales skills are: - Having a definite major aim - The ability to focus - Understanding autosuggestion - Qualities of character - The art of closing a sale - A pleasing personality - Persistence - Faith - Humility - The habit of doing more than you're paid to do - Applying the golden rule daily Look at that list. Those aren't sales tactics. They're identity principles. And when you build those into who you are, you don't just close deals. You build trust. You lead with integrity. You create demand. You also AI-proof your business and your life. Because AI can write copy. It can build funnels. It can automate sequences. But it can't connect like a human can It can't read energy. It can't hold space for transformation. It can’t build character for you… That's human work. And that's sales. Here's the truth most people don't want to hear: A lot of coaches avoid selling because it makes them uncomfortable. They'd rather get stuck in funnel-building tech hell than be vulnerable, risk rejection, and actually connect with another human. But that avoidance is what keeps them broke. Because the market doesn't reward complexity. It rewards clarity. And clarity comes from conversations. From understanding what people actually need. From being present enough to ask the right question at the right time. That's sales. So if you want to build a business that scales without burning you out...

We have some big plans brewing... Including a 90 day experiment right out of the gate in 2026! Details coming soon... just a little post christmas and pre new years teaser post, to let yall know we're still alive and well. Hope ya'll are having a great holidy! Would love to know.... What's your most exciting goal or target you have for 2026? LFG >>PS. 2026 Game Plan Workshop

If you were going to have the best month of your year in December.... Ill share mine in the comments after a few people share theirs.

I was up at 4am This morning. Been reading a great book called “Fathered By God” (highly recommend for the men in here) And then was at the gym by 4:30 working out with my brother in law. I haven’t missed a day in 3 weeks… Why? Accountability. If I hadn’t committed to my bro in law I FOR SURE would not have made it to all the days… AND I would FOR SURE quit early on most of the reps. Anyways…I digress. after the workout I’m driving to the coffee shop and was hitting every yellow light. Like probably 5 in a row… all perfectly timed where I just slide right through before it went red. All lining me up to have the experience I just had. (Thanks Father 🙏) I grab my iPad (that I’m writing this from now) walk into Starbucks behind this old cowboy dude with a legit feather in his hat 🪶 Looks back and says in a gruff tone… “What do ya want? I’m getting it for you.” I’ve actually never had this happen before. I’ve heard about it … such a simple gesture… But totally made my day… And it’s only 6:30am Then I noticed my most natural desire emerge… I wanted to give too!. So I bought the guy behind me his coffee. Giving is so contagious The Giving Games is a way of life. Pumped to get to play this with ya’ll. LFG 🫡

Stop Hustling. And discounting and being a frantic “marketer” Instead… Chill dude… make a plan. Host a workshop in your Skool before the new year. I’ll show you why this prints. Black Friday is here… Everyone’s shouting “launch harder,” “discount bigger,” “new funnel, new you.” But you are a HIGH VALUE, PREMIUM COACH…. Not a discounted Wal Mart Special. And it’s time to start treating your marketing and business that way. So the play that has crushed for us every December for the last 5 years. - Host a simple live workshop (now inside your Skool community) before New Year’s. - Keep it 60–90 minutes. - Build the assets / plans / goals with people, not for people. - Then let Holiday “Deposit” Offer do the selling while you sip a seasonal beverage and pretend you like eggnog. If you want to build this entire strategy with me and my inner circle this Thursday so you can have a Holiday Payday in December and set yourself up for a killer 2026. Join us here.