Hi all, Ive managed to land my first client and I'm in the process of auditing her email list as well as writing three emails to try and reinvigorate her list which has had infrequent sends and poor engagement. Ive had a look at the keywords people search to find her business, created an ideal customer avatar and I've tried to match her tone of voice. Ive also left a quick description of the strategy before each email for the client. Planing on sending to the client for review tomorrow. The client is in mental wellness and the UK market so Ive deliberately gone for value and know like trust over sell sell sell. See doc below for the three emails. Id be keen to hear any thoughts you all might have on these, all feedback welcome. Many thanks in advance. https://docs.google.com/document/d/1Dm83PlXy6S9dmWfAqQBOLKN4S9fxXUnh9Nd0XRCENjs/edit?usp=sharing

Hi guys! i would like to hear your thoughts on my First Copy Translation. Thank you https://docs.google.com/document/d/1pB3j7tNuqN4npFvHhXHXyZnEtH788NCUo1ND_1SeNmM/edit?usp=sharing

Hi all, Posting 7 video ad concepts for my client's AI solution for mid-market ($50M-500M revenue) businesses. It is built specifically for field service industries (construction, electrical, plumbing, and facilities management). Positioning is "owned AI that sees across all your systems" vs. competition software that has got limitations like limited visibility of the business and data not owned by the user. https://docs.google.com/document/d/1r0H6HbUnf6xd8V1vumYA0pC2vNMyefjG18oTREbyK3o/edit?tab=t.0 Two formats here: - Ad1/Ad2 — "4 reasons not to use us" satirical structure, split by audience (Ad1 target = general mid-market C-suite, Ad2 = field-service-specific C-suite) - Ad3/Ad4 — founder-story format, explaining why we built this for mid-market instead of enterprise - Ad5 — a single real-conversation story (CFO, 3 days to find revenue by customer) - Ad6/Ad7 — antagonist format going after "big tech AI walled gardens" as the villain, two different tonal approaches to the same idea What I'd love feedback on specifically: 1. Ad1/Ad2 — should I have one ad or four? Each currently stacks 4 separate reasons into one script. Does that hold as one longer ad, or is this actually 8 separate single-idea ads I'm forcing into 2? 2. Ad6 vs Ad7 — which antagonist approach is stronger? Ad6 does a direct "Go-pilot" parody with the AI swearing at the user. Ad7 is a satirical fake-apology with no named competitor. I'm leaning towards Ad7 being the safer, cleverer version. I wanted a second opinion before I decided whether Ad6 is worth reworking or scrapping. 3. General gut check on the founder-story ads (3/4) — does "we built this for the mid-market, not the boardroom" land as authentic, or does it read as a constructed narrative device rather than a real story? Appreciate any eyes on hooks, structure, or anything that reads as off before I take these further.

Hello @Nabeel Azeez and everyone! Would love to hear your thoughts on the opt-in page, especially anything you think could be improved. Appreciate your feedback! For context, he’ll be speaking at a webinar in partnership with another organisation. At the end of his talk, he’ll invite attendees to join the waiting list for our upcoming webinar, where we’ll eventually introduce our main offer. Right now, we’re focused on building the waiting list. The sales page is next on my list to write. https://docs.google.com/document/d/1bRgaEH2OKf9OzP77mmEGhj7nrMAFFAW6BpOPcfCEQfc/edit?usp=sharing

hey brother, could you calibrate my thinking on hierarchy when studying copy? originally i was thinking: Section > Beat > Sentence Section being something like lead, body, close or CTA. Beat being the persuasive purpose of a smaller group of copy. Sentence being the actual argument or execution. but now im wondering if there should be another level: Section > Framework > Beat > Sentence for example: Lead > Problem > Agitation > Sentence Lead > Problem > Consequence > Sentence Body > Solution > Mechanism > Sentence where im unsure is whether "Problem" and "Solution" should be called frameworks, larger beats or something else entirely. maybe framework should only refer to the overall structure like PAS or AIDA. im trying to keep it simple while using terms other copywriters would understand. what hierarchy would you use?