OMG! I might have a childcare center with children from 10 weeks. There are 100 kids but I have no idea what to do with babies who can not hold their had up. Any suggestions?

Keep a stack of these stamped and on hand. As soon as you locate a school you want, address it, and send it out! I mail on Mondays with a goal of getting to the director midweek. I do not expect to get booked off of these. These are simply the first touch point! Link to template you can edit (please switch out to your own photos! Do not use the photos on the template.) https://www.canva.com/design/DAG_7geaAHA/H6kZ0kRzyKJTFPEli-dnBA/view?utm_content=DAG_7geaAHA&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

Okay, so on today's Marketing Meet Up we talked about touch points (and touching vs groping LOL) and what works for each of us. I went to Gerald and asked about additional touch points I may not be doing in my business and he gave me a 12 touch sequence that I actually don't hate at all, and if you break this down by months, it's a year of light touches to stay front of mind. What do you think? The Intentional 12-Touch School Marketing Sequence Goal: Move schools from “Who is this?” → “We like her” → “We trust her” → “Let’s try her” Each touch has a purpose. Nothing is random. TOUCH 1 — Warm Awareness (Mail) Format: Postcard Purpose: Introduce your name + face - Bright, happy, kid-forward - One clear sentence: “We specialize in stress-free, personality-filled school portraits.” - No call to action beyond website or IG This plants the seed. TOUCH 2 — Soft Digital Reinforcement Format: Email Purpose: Connect postcard → human Subject ideas: - “Hi from a local school photographer ” - “Quick hello from Snap Happy” Content: - Who you are - Why you love schools - 2–3 bullet points on how you make picture day easier Now they recognize your name. TOUCH 3 — First Phone Call Format: Call Purpose: Gather intel, not sell You’re asking: - Do they have a photographer? - Are they happy? - Who’s the best contact? Even a voicemail counts as a touch. TOUCH 4 — Handwritten Note (After Call or Voicemail) Format: Card Purpose: Be human + memorable Example: “So nice to connect (or attempt to!)—just wanted to say hello and introduce myself.” Almost no one does this. That’s why it works. TOUCH 5 — Value Letter (Mail or Email PDF) Format: 1-page letter Purpose: Position authority Topic ideas: - “5 Ways to Make Picture Day Easier on Teachers” - “What Parents Appreciate Most About School Photos” No selling. Soft PS only. This says: I know schools. TOUCH 6 — Social Touchpoint Format: Follow + engage Purpose: Familiarity - Like a few posts - Comment genuinely once - Maybe share a post to stories

How do the floor backdrops work on non carpet? I use either a rubber mat that looks like a wood floor, or a turf grass rug. I'd like to be able to do something a little fancier but I worry it will slip and slide all over the place.

I keep these printed (it's an 8x10 cut in half) on cardstock in my bag and if we have a kiddo who is just NOT having it, we give these to the teachers to give to their parents. This sets the parents expectations early on so they are disappointed when they don't get a gallery, or their gallery only has a couple of photos. We have had teachers tell parents their kid did AMAZING and we got nothing because they were screaming. This helps any possible communication issues and encourages parents to keep trying! Template link to add your own logo- https://www.canva.com/design/DAG_7_R1gP8/mB4OMBnPftknKWcNEsaIQw/view?utm_content=DAG_7_R1gP8&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview