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👋 Welcome to Preschool Photo Academy!
I’m so glad you’re here! Truly. Preschool Photo Academy is a space for photographers who want to confidently book preschools, run smoother picture days, and build a sustainable preschool photography business without guessing their way through it. This is a practical, supportive community. You won’t find fluff, gatekeeping, or “just trust the process” advice here. Everything shared inside is meant to be usable in the real world. The kind of stuff you can implement this week. 📌 How to use the Academy We keep things simple with three main categories: 📞 Booking Preschools- For cold calling, outreach, scripts, follow-ups, and director communication. 📸 Shooting- For posing, lighting, gear, and working with preschoolers on picture day. 🚀 Growth- For systems, workflow, pricing, profit, and scaling your business. When you post, choose the category that fits best so others can easily find and learn from the conversation. You'll also see the Classroom Tab up top! This is where you'll find all the courses included in your membership as well as courses available for purchase. ✨ Start here (do this first!) 1. Introduce yourself! Tell us: - Where you’re located - Your experience level with preschool photography - Your biggest goal (or biggest struggle) right now 2. If you’re brand new, head to Booking Preschools and start with outreach questions — that’s where momentum begins. 3. Jump into conversations! This community works best when we learn together. I’m honored you’re here and excited to build this alongside you. Let’s grow with confidence! One school at a time 🤍 — Lauryn
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Community Guidelines
This Academy is meant to be a supportive, practical space. To keep it that way, please follow these guidelines: - Be kind, respectful, and encouraging - No gatekeeping or shaming - Share what you know, ask what you don’t - Respect confidentiality, what’s shared here stays here! No training is to be shared outside of the Academy. - No self-promotion or selling unless approved We’re all here to grow and learn together! Let’s keep it a positive place.
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5d •
Childcare Center Possibility
OMG! I might have a childcare center with children from 10 weeks. There are 100 kids but I have no idea what to do with babies who can not hold their had up. Any suggestions?
10d •
Post Card Template
Keep a stack of these stamped and on hand. As soon as you locate a school you want, address it, and send it out! I mail on Mondays with a goal of getting to the director midweek. I do not expect to get booked off of these. These are simply the first touch point! Link to template you can edit (please switch out to your own photos! Do not use the photos on the template.) https://www.canva.com/design/DAG_7geaAHA/H6kZ0kRzyKJTFPEli-dnBA/view?utm_content=DAG_7geaAHA&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview
7d •
The Intentional 12-Touch School Marketing Sequence
Okay, so on today's Marketing Meet Up we talked about touch points (and touching vs groping LOL) and what works for each of us. I went to Gerald and asked about additional touch points I may not be doing in my business and he gave me a 12 touch sequence that I actually don't hate at all, and if you break this down by months, it's a year of light touches to stay front of mind. What do you think? The Intentional 12-Touch School Marketing Sequence Goal: Move schools from “Who is this?” → “We like her” → “We trust her” → “Let’s try her” Each touch has a purpose. Nothing is random. TOUCH 1 — Warm Awareness (Mail) Format: Postcard Purpose: Introduce your name + face - Bright, happy, kid-forward - One clear sentence: “We specialize in stress-free, personality-filled school portraits.” - No call to action beyond website or IG This plants the seed. TOUCH 2 — Soft Digital Reinforcement Format: Email Purpose: Connect postcard → human Subject ideas: - “Hi from a local school photographer ” - “Quick hello from Snap Happy” Content: - Who you are - Why you love schools - 2–3 bullet points on how you make picture day easier Now they recognize your name. TOUCH 3 — First Phone Call Format: Call Purpose: Gather intel, not sell You’re asking: - Do they have a photographer? - Are they happy? - Who’s the best contact? Even a voicemail counts as a touch. TOUCH 4 — Handwritten Note (After Call or Voicemail) Format: Card Purpose: Be human + memorable Example: “So nice to connect (or attempt to!)—just wanted to say hello and introduce myself.” Almost no one does this. That’s why it works. TOUCH 5 — Value Letter (Mail or Email PDF) Format: 1-page letter Purpose: Position authority Topic ideas: - “5 Ways to Make Picture Day Easier on Teachers” - “What Parents Appreciate Most About School Photos” No selling. Soft PS only. This says: I know schools. TOUCH 6 — Social Touchpoint Format: Follow + engage Purpose: Familiarity - Like a few posts - Comment genuinely once - Maybe share a post to stories
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Learn to book preschools with confidence, photograph little ones with ease, and build a preschool photography business that lasts.
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