The âNot Yetâ School Follow-Up Kit
This kit is for schools that say: - âWeâre happy with our current photographer.â - âNow isnât a good time.â - âMaybe next year.â Goal: Stay welcome, stay remembered, and be the first call when theyâre ready. This is not a sales push. Itâs professional, respectful relationship-building. WHEN TO USE THIS KIT Use immediately after: - A call where theyâre happy with their current photographer - A polite email response declining for now - A conversation that ends with ânot right nowâ WHATâS INSIDE THE KIT 1ď¸âŁ âNot Yet Is Okayâ EMAIL (Send Within 48 Hours) Purpose: Remove pressure + earn trust Subject Line Options: - Totally understand â thanks for sharing - Appreciate you getting back to me - Happy to stay in touch Email Template: Hi {{Name}}, Thank you so much for taking the time to chat with me / respond â I really appreciate it. I completely understand staying with a photographer youâre happy with. That kind of consistency matters so much in schools. If itâs okay with you, Iâd love to stay in touch and be a resource if you ever need one â whether thatâs for future picture days, special events, or even just quick questions. No pressure at all. Iâm always happy to reconnect when the timing feels right. Warmly, Lauryn 2ď¸âŁ HANDWRITTEN CARD (Optional but Powerful) Timing: 3â5 days after email Purpose: Be memorable + human Card Script: Hi {{Name}}, Just wanted to say thank you again for the kind conversation. I loved learning more about your school. If our paths cross again down the road, Iâd love that â and if not, I wish you a smooth and joyful school year. â Lauryn 3ď¸âŁ ADD THEM TO THE âNOT YETâ NURTURE LIST Purpose: Gentle visibility without selling Cadence: - 1 email every 3â4 weeks Content Themes: - Picture day tips for directors - Behind-the-scenes moments - How you handle common pain points (tears, weather, shy kids) - Seasonal reminders (graduation, spring photos, class groups) Rule: If it sounds like a sales email, rewrite it.