LinkedIn Shares What Works For AI Search Visibility
LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. LinkedIn published findings from its internal testing on what drives visibility in AI-generated search results. The company, reportedly among the most-cited sources in AI responses, shared what worked for improving its presence in LLMs and AI Overviews. For practitioners adjusting to AI search, this is a rare look at what a heavily-cited source tested and measured. In a blog post, Inna Meklin, Director of Digital Marketing at LinkedIn, and Cassie Dell, Group Manager, Organic Growth at LinkedIn, detailed the tactics that got results. https://www.searchenginejournal.com/linkedin-shares-what-works-for-ai-search-visibility