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5 contributions to Digital Edge
Rant: Stop Calling It an AI Agency
Let me say this as clearly as possible… If you’re calling yourself an “AI agency”… You’ve already lost. Not because AI isn’t powerful. Not because it doesn’t belong in your business. But because the second you lead with the tool… You turn yourself into a commodity. Here’s the reality nobody wants to say out loud: “AI agency” is just the 2026 version of - “Facebook ads agency” - “SEO agency” - “funnel builder” - “chatbot expert” We’ve seen this movie before. And we know how it ends. Race to the bottom Price shoppers everywhere Clients who don’t respect you Burnout trying to prove your worth Because clients don’t care about AI. They care about: - More calls - More booked jobs - More revenue - Less chaos AI is just a wrench. And you don’t see plumbers walking around saying: “I run a wrench-based business.” When you say “AI agency,” what you’re really telling the market is: “I sell the same thing as everyone else… but I learned a new buzzword.” And now you’re competing with: - freelancers on Fiverr - overseas teams - 19-year-olds with a ChatGPT login Good luck with that. Real agencies don’t sell tools. They sell outcomes. They sell certainty. They sell results that fix expensive problems. Instead of saying: “I run an AI agency” Say: “I help home service companies capture every missed call and turn it into booked revenue.” Now AI becomes the engine, not the identity. Now you’re not as easily replaceable. Now you’re not comparable. Now you’re dangerous. Because the market doesn’t pay for tools. It pays for transformation. AI is not your business. It’s your unfair advantage. Use it that way. Or get grouped in with everyone else trying to sell the same shiny object… for cheaper and cheaper until nobody wins. Stop building an AI agency. Start building an agency that uses AI to solve real problems.
Rant: Stop Calling It an AI Agency
1 like • 17d
I'm going to use AI to take this sentence - I help home service companies capture every missed call and turn it into booked revenue - and turn it into something I can use for every one of my services. I aim to become as dangerous as you one day.
March 16th Accountability Checkin
Post you 3 weekly goals in the smart format… These should you 3 high priority tasks... Don’t forget last week's goal results… If you didn’t meet your goals, reflect a bit about why you missed the mark. Share your reflection if you’d like to do so.
March 16th Accountability Checkin
1 like • 26d
To do List 1) Begin the 5 minute video for client. 2) Make a significant start on the client's Wix re-build 3) Prospect and chase up those who have shown interest but gone off the boil. 4) Get 100 prospects for Scotforth International directory site. 5) Get more sleep.
Progress Is Boring (And That’s Why Most Entrepreneurs Fail)
There’s a dangerous myth floating around the entrepreneurial world. It’s the myth of the magic bullet. The magic funnel. The magic ad strategy. The magic AI tool. The magic offer. If you just find that one thing, success will explode overnight. But here’s the uncomfortable truth: Progress in business is usually boring. It’s not a viral moment. It's not a breakthrough hack. It’s the result of small, consistent actions repeated long enough to compound into growth. And that’s exactly why most entrepreneurs never make it. Entrepreneurial Focus Disorder Watch what happens to most new entrepreneurs. Week 1:They’re launching a marketing agency. Week 3:They’re learning dropshipping. Week 5:They’re starting a YouTube automation channel. Week 8:They’re deep into crypto again. Week 12:They’ve discovered a revolutionary AI business model that will definitely change everything. Entrepreneurs don’t usually fail because they lack intelligence or ambition. They fail because they keep resetting the clock. Every time you jump to the next shiny opportunity, you erase all the momentum you were building. Business growth doesn’t happen when you start. It happens when you don’t stop. The Lie of Overnight Success Social media has made this worse. Every day you see posts like: “I made $97,000 in 14 days with this one funnel.” Maybe. But what they rarely show you is the years of failure, learning, relationships, and consistency that made that moment possible. Success stories often look like explosions. But in reality, they’re slow pressure building under the surface. Then one day something finally breaks through. People call it luck. It isn’t luck. It is a compounded effort. My Own Lesson in Change For a long time, I was comfortable. I ran an electrical contracting business. I invested in real estate. Life was stable. Predictable. And honestly, that’s not a bad place to be. But comfort has a funny way of quietly limiting your growth. Then an opportunity came along. Another real estate investor needed help with marketing.
Progress Is Boring (And That’s Why Most Entrepreneurs Fail)
0 likes • Mar 14
There's only one magic app and that's the application of your nose to the grindstone. Well said Dorn.
Intro
Hi my name is Jacquie. I live in Barrowford, Lancashire, UK. Barrowford is a large traditional village complete with pubs, shops and local attractions. I want to get three things from the community. 1) Ideas 2) Inspiration 3) Support I love my work so it's my major hobby. Part of that is that I need to be constantly learning - which I love doing. I also like teaching so I tutor a couple of kids who have been excluded from mainstream education. I volunteer in my local community as a friend of Barrowford Library. We put on events that involve all sections of the community and raise money to provide facilities for people who live in Barrowford. With my husband I look after my grandson for 3 days and nights a week. He loves the library too. I read a lot. I enjoy science fiction, murder mysteries and non-fiction books in the mindset/encouragement/example niches that help with my business. I can read at the speed of speech so it doesn't take long to finish a book, luckily.
I'm building a client acquisition challenge
Who is down for a massive action client acquisition challenge? I building it now! 7 days systematized, easy framework to follow, replica-table... if you are in let me know... Also think about sharing this group with others, they might be interested in the challenge too
Poll
10 members have voted
0 likes • Mar 14
Should be amazing. I'll definitely give it a go. Thanks Dorn.
1-5 of 5
Jacqueline Heath
2
13points to level up
@jacqueline-heath-9694
Jacqueline Heath - call me Jacquie or Jax. Agency owner, wanna be affiliate, loves learning new stuff, thinks boredom is for wussies. Glad to be here.

Active 6d ago
Joined Mar 13, 2026