Swiped from another group it’s a great question: How do you track your client’s visibility in tools like Google AI-Mode, ChatGPT, Perplexity, and other LLM-driven platforms with a focus on stand-alone tools. Most SEO tools are only starting to bolt this on. But if you want purpose-built tools that focus only on AI visibility, here are three powerful stand-alone options worth checking out: 1. OTTERLY.AI– Best for solopreneurs and small agencies If you want to know how often your brand or client is mentioned in AI-generated answers, Otterly AI delivers. - What it does: Tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, and Gemini. Monitor specific prompts and keywords, track sentiment, and get alerts when your brand is or isn’t showing up. - Best for: Solopreneurs and small teams that want targeted insight. - Pricing: Lite – $29/month (10 search prompts), Standard – $189/month (100 prompts), Pro – $989/month (1,000 prompts) Super intuitive and fast to get started with. 2. PEEC.AI– Best for agencies that want insights + competitor comparison Peec AI gives you tactical insights into who's showing up in AI answers and why—including your competitors. - What it does: Tracks visibility across ChatGPT, Perplexity, and other AI engines. Helps benchmark your prompts against others and shows which sources are feeding AI citations. - Best for: Agile agencies that want to see brand lift, prompt performance, and competitor share. - Pricing: Starter – €89/month ($95 USD), Pro/Enterprise tiers available - Free trial available (14 days) It's lighter than Profound but still powerful. 3. PROFOUND.COM – Best for enterprise and high-scale visibility tracking Profound is built for deep data: brand mentions, AI prompt analytics, sentiment tracking, and even AI crawler behavior. - What it does: Offers advanced metrics on AI-generated visibility across multiple tools, plus share of voice and citation tracking. - Best for: Larger agencies managing multiple brands or high-value clients who want serious reporting. - Pricing: Lite Plan – $499/month (1 domain, 200 unique prompts/month), Enterprise – Custom pricing available

If a client asks you to cut their Google Search Ads budget from $3,000 to $1,000, a few things happen: some immediately, some over time. 1. Impressions & Clicks Drop Fast Lower daily spend results in fewer auctions entered and reduced visibility. Leads usually dip right away unless you tighten targeting. 2. Cost per Lead May Creep Up Same targeting + lower budget = fewer chances for the algorithm to find cheaper conversions. You may also land in lower ad positions, which can increase CPL. 3. Learning Slows Down If you’re using automated bidding (Max Conversions, Target CPA), the system now has less data to optimize with, which can hurt performance. 4. Competitors Get More Share Your reduced spend could mean losing top positions to competitors who kept or increased their budgets. 5. Lead Quality Can Shift A smaller budget may push Google toward cheaper, less qualified clicks — unless you refine keywords and negatives. 6. Smart Targeting Softens the Blow Focusing on high-intent keywords, cutting wasted spend, and improving ad quality can still make $1K/month campaigns profitable, just at lower volume. Rule of Thumb: A drop from $3K to $1K often means 60–70% fewer leads, unless you actively protect lead quality with targeting and bidding adjustments. Discuss these points with your client hopefully they will get an understanding of the impacts of a budget cut.