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Hello & Welcome
Hello & Welcome the Digital Edge This is the central hub for all things Digital Edge. 1. Review the Start Here Course 2. Join our weekly Office Hours Call 3. Introduce Yourself with an Intro Post. Let's get to work and make progress together!
Hello & Welcome
Core Web Vitals as a ranking factor in CMS's
search journal article about core web vitals in content management systems like wordpress, joomla, etc. https://www.searchenginejournal.com/wordpress-versus-everyone-the-top-cms-for-core-web-vitals
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Whassup People?
Thrilled to join this community of agency leaders who are all about scaling up and delivering top-notch client results! A bit about me: - I run a digital marketing agency focused on boosting business visibility, attracting the right leads, and turning them into loyal fans. - I’m here to swap practical strategies, pick up new insights from fellow agency owners, and keep pace with the ever-evolving marketing landscape. - My specialties? Social media strategy, AI-driven content creation, automation hacks, and client retention secrets. Ready to celebrate wins, tackle challenges head-on, and build a powerhouse network of marketers.Let’s make things happen—drop a “Hi” below and share what’s on your plate right now!
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How to Handle Budget-Cut Requests
If a client asks you to cut their Google Search Ads budget from $3,000 to $1,000, a few things happen: some immediately, some over time. 1. Impressions & Clicks Drop Fast Lower daily spend results in fewer auctions entered and reduced visibility. Leads usually dip right away unless you tighten targeting. 2. Cost per Lead May Creep Up Same targeting + lower budget = fewer chances for the algorithm to find cheaper conversions. You may also land in lower ad positions, which can increase CPL. 3. Learning Slows Down If you’re using automated bidding (Max Conversions, Target CPA), the system now has less data to optimize with, which can hurt performance. 4. Competitors Get More Share Your reduced spend could mean losing top positions to competitors who kept or increased their budgets. 5. Lead Quality Can Shift A smaller budget may push Google toward cheaper, less qualified clicks — unless you refine keywords and negatives. 6. Smart Targeting Softens the Blow Focusing on high-intent keywords, cutting wasted spend, and improving ad quality can still make $1K/month campaigns profitable, just at lower volume. Rule of Thumb: A drop from $3K to $1K often means 60–70% fewer leads, unless you actively protect lead quality with targeting and bidding adjustments. Discuss these points with your client hopefully they will get an understanding of the impacts of a budget cut.
Hey everyone 👋
Excited to be here and connect with fellow agency owners who are passionate about growing their businesses and delivering amazing results for clients. Here’s a little about me: - What I do: I run a digital marketing agency helping businesses increase visibility, attract quality leads, and convert them into loyal customers. - Why I’m here: To share proven strategies, learn from other agency owners, and stay ahead in this fast-changing marketing world. - What I can help with: Social media strategy, AI-powered content creation, automation, and client retention tips. Looking forward to sharing wins, tackling challenges together, and building a strong network of like-minded marketers. 🚀 Let’s grow! 💬Drop a quick “Hi” and tell me what you’re working on right now.
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Designed for people looking to start or grow a digital agency, come network with like-minded people who are building success on their own terms.