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Alright, DE fam. Grab your coffee. Fun question today. But I'm going to ruin five movies for you before you answer it. Because here's the thing: Most business movies get watched for the wrong scene. People quote the big speech. They miss the lesson sitting right next to it. So let me show you what I mean. Then it's your turn. 𝐆𝐥𝐞𝐧𝐠𝐚𝐫𝐫𝐲 𝐆𝐥𝐞𝐧 𝐑𝐨𝐬𝐬: 𝐓𝐡𝐞 𝐥𝐞𝐚𝐝𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐚𝐫𝐞 𝐰𝐞𝐚𝐤 Four real estate salesmen. One sales contest. First prize is a Cadillac. Second prize is a set of steak knives. Third prize is you're fired. Then Alec Baldwin walks in and tells them coffee is for closers. The salesmen push back. The leads are weak. His answer? The leads aren't weak. You are. Sales bros have been playing that clip on loop for over 30 years. Here's the part they skip. The good leads, the Glengarry leads, are locked in an office. Management only hands them to the guys who are already closing. So the guys who are behind get garbage leads, close less, fall further behind, and get fired. By the end, a veteran salesman is so desperate he's in on robbing the office to get the good leads. That's not a character problem. That's a system problem. Now look at your agency. If your pipeline is Facebook group comments, a random referral every few months, and whatever list you scraped on Sunday night, you're sitting at that table with weak leads. You can be a great closer and still lose. Stop polishing the pitch. Fix what feeds the pitch. 𝐌𝐨𝐧𝐞𝐲𝐛𝐚𝐥𝐥: 𝐒𝐭𝐨𝐩 𝐩𝐥𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐜𝐡 𝐠𝐮𝐲'𝐬 𝐠𝐚𝐦𝐞 The 2002 Oakland A's just lost their best players to teams with more money. Their payroll is a fraction of the Yankees'. Billy Beane figures out something simple. If he buys the same kind of players the Yankees buy, he loses. Whoever has the most money wins that game. So he changes the game. He stops paying for what looks good. Scouts in the movie literally talk about a guy having "a good face." Beane starts paying for the one thing that actually wins games: getting on base. Cheap players nobody wanted because they looked weird doing it.

I have trained my business brain: 1. To scan email and calendar and send me a brief for each day. 2. To draft replies to emails 3. To add selected meetings to my calendar from emails 4. To peruse and transcribe all my zoom and fathom recordings. 5. To write in my voice. 6. To scan Youtube for videos form designated creators I follow and transcribe their videos 7. To summarize ebooks, pdf and other text resource and create summaries and key points docs 8. To review and transcribe sales call recordings 9. To organize my G drive (even ai mentioned my disregard for naming conventions) 10. To run a monthly scrape of upcoming events in my area

t's 2 AM. Your phone lights up. "My site is down!!! Customers are calling!!!" Every agency group has this fight about once a month, and the comments always split into two camps. Camp one: "You answer. Every time. That's what separates a real agency from a freelancer." Camp two: "Never. Boundaries. They can wait till 9." Both camps are wrong. They're arguing about what you do after the text lands. That's the wrong fight. By the time your client is texting you at 2 AM, the emergency plan already failed. All that's left is damage control. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗮𝘁 𝟮 𝗔𝗠 𝘁𝗲𝘅𝘁 𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂 "You found out from the client." That's not bad luck. That's missing monitoring. A site that's down at 2 AM went down at 1:40. Something should have told you first. If your client is your alarm system, you don't have one. "They had your cell number." That's not a pushy client. That's a missing escalation path. Nobody wrote down what counts as an emergency, who gets contacted, or how fast. So the client picked the fastest channel they had. You. In bed. "You don't know how long the fix will take." That's not a hard problem. That's an untested backup. Most agency owners find out if their backup actually restores on the night they need it. Worst possible night to find out. "You're the only one who can fix it." That's not great service. That's a single point of failure. If the whole plan is "wake up Dorn," the plan is a person, and people get sick, go on vacation, and sleep. An emergency plan isn't how fast you respond. It's how rarely you have to. Now, some of you are thinking: "So I just let my client's site sit dead until morning?" No. That's not the point. If the site's down, it gets fixed. The difference is who knew first and whether the steps were already written down. Here's the same outage, told two ways. Version one: the client texts you in a panic, you scramble to figure out what broke, and everybody loses sleep. Version two: the client wakes up to "Your site went down at 1:42 AM. We were alerted and it was back up at 2:15. Here's what caused it and what we changed."

I have an emergency so i have to postpone tonights mastermind meeting. Nothing serious a client breakdown that has to be fixed now