How to increase conversions by +10%, +20%, even +30%
I just took a deep dive into a successful ecom brand named MANILO, and I will show you how I would optimize their store for MAXIMUM sales. This isn’t theory – these are battle-tested strategies and experience running 300+ A/B tests in the past year alone. PRODUCT PAGE - Move up main image to make space for other crucial elements - Add arrow in the image indicating you can swipe to see more images - Bring 'Color' and 'Size' variants closer together to avoid scrolling back and forth to see all details - Add size guide above the Add To Cart button to make choosing a size easier CART - Remove menu header to avoid disctraction from purchasing - Make product details compact to allow for other important elements - Include upsell element to increase AOV - Include USPs increasing confidence and motivation to continue the purchase - Sticky 'Checkout' button at the bottm of the page makes it easy to purchase at any moment within the cart These are just some first UX changes I would implement, but CRO goes much deeper into analysis and research to find what's most impactful for YOUR brand, then A/B testing and implementing the winners.