🤑 5 key things high-performing real estate agents do to make big money
Here are the keys things that separates six-figure earners from everyone else: 1. They Master Lead Generation Systems Top agents don’t wait for leads — they build predictable systems to get them.They typically: - Run paid ads (Google, Facebook, YouTube) with clear funnels. - Leverage referral and sphere-of-influence automations (email + text follow-ups). - Partner with investors, lenders, and builders for steady off-market leads. - Track every lead source in a CRM (GoHighLevel, Follow Up Boss, etc.) to measure ROI. 💡 Secret: They treat marketing like a science — testing hooks, CTAs, and offers weekly. 2. They Focus on High-Margin Niches Instead of chasing random listings, they specialize in one or two lucrative verticals: - Luxury homes 🏡 - Fix-and-flip or investor deals 💰 - Probate or divorce sales ⚖️ - New construction or land 🏗️ - Relocation or downsizing retirees 🚚 💡 Secret: They become “the go-to” expert in a niche and can charge premium commissions. 3. They Build Powerful Personal Brands Big-earning agents look and sound like local celebrities.They: - Post 3–5 valuable pieces of content per week (market updates, property tours, “behind-the-scenes” deals). - Optimize every social profile for lead capture. - Use storytelling, not sales pitches — “Here’s how I helped a family buy their dream home.” - Stay omnipresent — Google My Business, YouTube, Instagram, TikTok, and Skool communities. 💡 Secret: People don’t hire agents — they hire brands they trust. 4. They Leverage Systems and Delegation They don’t do everything themselves — they: - Hire VAs or transaction coordinators to handle paperwork and scheduling. - Automate nurturing with CRMs and AI tools (chatbots, follow-up sequences). - Use checklists and SOPs to scale without burning out. 💡 Secret: The highest earners spend 80% of their time on income-producing activities only. 5. They Invest in Relationships, Not Just Transactions Top producers think long-term wealth, not just commissions.They: