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STRATEGY 22

10 members • Free

7 contributions to STRATEGY 22
The Fractional Workshop
For those of you enrolled in the Fractional workshop, either thru Skool or Strategy, please check your emails as we’ll start scheduling the group meetings for next month. You’ll also see a closed group you’ll be invited to next week for you to have a private discussion and support group. August’s enrollment will end this Sunday 8/17. Looking forward to seeing everyone journey
The Fractional Workshop
0 likes • Aug 24
I’ve been working through Weeks 1 and 2 of the Fractional Playbook, and it’s stirred up a lot more than I expected. I’ve had moments of fear, sadness, anger, and confusion along the way. To be honest, I had to lean on a few people just to bounce things off and help me process it, because at times it felt heavy. Once I allowed myself to sit with it, though, things started to flow. I also know I probably went overboard with the amount of time I put into the thinking and writing, but it was what I needed to do to get it out of my head and onto paper, virtual and real. What surprised me was just how much surfaced once I started writing. There were old frustrations, unfulfilled dreams, and limiting beliefs that had been sitting there inside me quietly festering away. What frustrated me most was realizing how much time I’ve spent in environments that didn’t value my voice or ideas. Reliving that drove home that I can’t build a Fractional business that repeats those same patterns. This is where the work lies for me, as I have lived it for so long. My work going forward has to be about solving meaningful problems, creating systems that actually work, and working with leaders who want partnership, not politics. The biggest takeaway for me is that this isn’t just about building a business, it’s about unlearning old patterns and making sure what I create reflects my values, my expertise, and the kind of impact I want to have. I also know that I have to let certain things go from my current world, because they won't exist in my new world, or at least not in the same form. I hope those going through these exercises get the deep experience that I did. It was ugly, painful, sad, and frustrating. That's how I know I was making progress, for me, because I was hitting a nerve. I encourage you to find that sounding board if you feel stuck; don't just gloss over it, and keep going. Pry off the lid and get down into the hole. It may be a clue and a key to future success. At the very least, perhaps a little therapy that will allow you to toss some baggage overboard. Good luck on your journey.
As things change
Stats were released over the past couple of days That Linkedin is now processing 11,000 job applications ….. a minute. Up almost 45% from last year So if there were any hesitation or confusion about when it would be the “ perfect time” to figure out how to take control of your career, financial future, and professional trajectory You missed it… it was roughly a year ago We’ve passed the tipping point Change came in like a tidal wave and it won’t go back But the destruction of what we knew if the professional world will continue to break down Good news? you’ve already started and you’re light year ahead of millions The time to be bold, to be brave, the time to just do is here it’s time for a new Strategy. Welcome
1 like • Aug 21
I wish I had the backing to develop a product that counters or blocks AI submissions. The noise in the process has disrupted it, and until that noise is eliminated, it will not function properly. I wonder if we are witnessing a mini-apocalypse, where in the future we will have to revert to mailing and filling out forms by hand.
How our community works through the next 12 weeks
As more and more of you are getting started, I want to make sure that we are supporting, challenging, and celebrating each of you and the trials and wins that come with going through this process. Gina and I have seen it first hand as we have watched clients come into the realization of living and building their purpose. It's truly a fantastic feeling to not only experience but to see and support ( and there will be times when the support is needed) Therefore, please make sure that weekly you are posting one of the following success, realizations, or lessons in the general discussion Breakdown below We look forward to supporting, celebrating, and encouraging your journey Light bulbs What is a 💡 - A Light bulb is an idea, insight, takeaway, that you "extract" from the coaching or content. It's not so much about what is TAUGHT as much as it is about what is CAUGHT. Why Light bulbs? - We share Light bulbs for 3 reasons - Because when the light goes on, it easier to see - Because when you know where and how to turn the switch, the next time is easier - Because well... what else would it be? How to post a Light bulb? - Go to the "Community" page - Go to the "💡 Light bulb" category - Create a post - Title which Light bulb. Example - "Light bulb - Signature Offer " - Write your light bulb - MAKE SURE TO INCLUDE THE TITLE. EXAMPLE - "Light bulb # 3 - Offers"💡 Examples My biggest takeaway is how to structure a transformational program that gets results. Here are my biggest takeaways. 1. The 6 P's of a Good Offer: - Passionate about the clients I work with - Purpose Driven - Profitable Niche - Problem oriented - Promises & Prices are bold - Process for results and outcomes. 2. Sales happen in the gap: - Highlight the transformation your offer provides rather than the features. - Map out the prospects current and desired situation - Design and position your offer as the solution for the GAP 3. A.I. Is amazing - Loved how simple this made the offer creation - The 1 page framework is GOLD!
0 likes • Aug 21
For me, I'd prefer A, the Cheat Sheet. I like something I can hold and refer to quickly; however, I will go with the majority.
Challange Three
“If you woke up tomorrow and every person in your life—your parents, spouse, friends, former colleagues—questioned your judgment and considered you foolish for abandoning ‘security’ for an uncertain path, and if you had to watch others around you receive predictable paychecks, enjoy employer benefits, and take guilt-free vacations while you scraped by on inconsistent income for the next two to three years with no guarantee of success, would the vision you’re chasing still feel worth it when you’re alone with your thoughts at 3 AM?” This weeks challenge addresses the social isolation that comes with rejecting conventional paths. Most people will not understand your choice, and some will actively discourage you or view your struggles as self-inflicted. The psychological weight of uncertainty. Entrepreneurship isn’t just about working harder—it’s about tolerating profound ambiguity about your future while everyone else seems to have their lives figured out. The real timeline of building something meaningful. Those overnight success stories are largely myths. Most successful ventures take years of grinding through periods where progress feels invisible. Your relationship with failure and judgment. You’ll be wrong about many things, and unlike employees who can blame systems or bosses, every failure will feel personally yours. The question also reveals whether your motivation comes from running away from something (which rarely sustains you through hard times) versus running toward a vision so compelling that external validation becomes secondary. If reading this makes you uncomfortable or second-guess your decision, that’s not necessarily a red flag—it might be the clarity you need to either commit fully or recognize you’re not ready yet.​​​​​​​​​​​​​​​​ Where are you in the journey??
2 likes • Aug 13
When I got to the part about “abandoning security,” a quiet voice in my head said, What security? I’ve spent years as the hamster on the wheel, chasing it. If I’m the captain of my ship, that’s where true security will come from, not from someone else’s paycheck. The fear isn’t steering me; I’m already at the helm. The challenge is keeping the ship afloat. And when I wake up at 3 AM, I don’t feel regret; I find myself wishing I were a CEO, walking into the office ready to get things done. I don’t fear social isolation. My running joke is: If you want to hate me, get in line; there are thousands ahead of you. I’ve been called a dreamer my whole life. I see possibilities where others see boundaries. When people ask “Why?” I’m the one who says, “Why not?” The psychological weight of uncertainty isn’t new to me; it’s the air I breathe. I don’t buy the idea that “everyone else has their lives figured out.” If that were true, imposter syndrome wouldn’t be everywhere, and job dissatisfaction wouldn’t be so high. A meaningful grind? I’d welcome it. The struggle has never been the work; it’s been clarifying the vision enough to run toward it without hesitation. I’ve already lived through years when progress felt invisible. I’ve failed. I’ve been wrong. I’ve been in holes I wouldn’t wish on anyone. But I’m still here. And to me, that says everything.
Challenge Two
The Second-Half Career vs. Fractional Practice Challenge Instructions: Answer honestly. There are no wrong answers… only useful ones. 1. Autonomy Appetite When a decision directly affects your work, what’s your instinct? A. I’d rather have final say — even if I take the blame. B. I’m fine with consensus, even if it slows things down. 2. Risk Tolerance Reality Check If your paycheck disappeared for the next 3 months, how would you react? A. I’d immediately start building offers, calling contacts, and creating revenue streams. B. I’d panic, cut spending, and start sending résumés. 3. Identity Shift Readiness Your current title disappears tomorrow. How do you introduce yourself? A. As someone who solves a specific problem, regardless of where I sit. B. By referencing my most recent job title or employer. 4. Energy Audit At the end of a workday, which feels more satisfying? A. The buzz from driving a project from vision to execution. B. The relief of knowing the project landed without my name on every detail 5. Value Packaging Mindset Can you confidently define your expertise as a product or service people would pay for… without a brand name behind you? A. Absolutely — I know the problem I solve and for whom. B. I’m not sure — my work has always been tied to a larger company identity. 6. Networking Style When thinking about new opportunities, you tend to: A. Cultivate a trusted circle and actively market yourself within it. B. Wait for recruiters or internal leaders to bring opportunities to you. 7. Motivation Source Which excites you more right now? A. Building something that’s entirely mine — reputation, revenue, and all. B. Leveraging my skills to make an established organization even better 8. Learning Curve Willingness If launching your own practice meant learning marketing, pricing, sales, and legal basics, you would: A. See it as part of the fun and growth. B. See it as a distraction from the “real” work you enjoy. 9. Financial Focus Would you rather…
1 like • Aug 8
1. Autonomy Appetite I’d choose A. I believe in taking ownership of decisions that directly impact my work. Having final say allows me to move quickly, stay accountable, and ensure the outcome meets the standard I expect. That said, I still seek input from others before making a decision, because multiple perspectives inform the best decisions. However, when it’s time to act, I’m comfortable making the call and owning the result. 2. Risk Tolerance Reality Check I’d lean toward A. While I might not have every revenue-generating play memorized, my instinct is to take action rather than freeze. I’d reach out to my network, look for ways to create value quickly, and explore multiple income streams. I believe in moving forward with purpose and adaptability, even under pressure, because momentum creates opportunity. 3. Identity Shift Readiness I’d choose A. I see my professional identity as the value I bring, not the title I hold. If my current role were to disappear, I’d introduce myself based on the problems I solve and the impact I create, whether that’s streamlining complex systems, improving operational efficiency, or leading transformation initiatives. Titles change, but the core of what I do remains the same. 4. Energy Audit I’d choose A. I get the most energy from seeing a project move from concept to reality and knowing I played a role in making it happen. For me, the satisfaction comes from the impact and results, not whether my name is attached. I enjoy leading initiatives from start to finish, but I’m just as happy when the recognition goes to the team. 5. Value Packaging Mindset I’d choose A. While I’m still refining the exact way I’d package it, I know my expertise delivers measurable value. My strength is in leading complex financial and technology transformations, aligning systems, processes, and people to solve operational and strategic challenges. Even without a company name behind me, those skills and results stand on their own. 6. Networking Style
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John Burns
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14points to level up
@john-burns-3566
Transformational Enterprise Systems Executive

Active 1d ago
Joined Jul 17, 2025