Challenge 6- Social Media
This weekend's challenge is a little more in-depth and a little ahead of where most of you in The Fractional Playbook August Workshop may find yourselves, but still worth starting with the basics The "Anti-Algorithm" Business Challenge 7-Day Challenge to Humanize Your Business Growth The Problem Your business is stuck in "algorithm brain"—obsessing over growth hacks, engagement pods, and magic formulas while forgetting the most powerful tool you have: being genuinely useful to real humans. The Challenge: Go Full Human for 7 Days Just like social media algorithms reward authentic human behavior, business growth happens when you stop overthinking and start being genuinely helpful. Day 1: The Transparency Challenge Instead of: Crafting the "perfect" marketing message Do this: Share one behind-the-scenes struggle your business is actually facing Why it works: People buy from humans, not corporate robots Day 2: The Response Challenge Instead of: Auto-DMs and templated emails Do this: Personally respond to every customer message (yes, every single one)Why it works: One real conversation beats 100 automated touch points Day 3: The Value-First Challenge Instead of: Posting promotional content Do this: Share something genuinely useful with zero sales pitch attached Why it works: Help first, sell second (the algorithm of trust) Day 4: The Community Challenge Instead of: Broadcasting to your audience Do this: Ask your customers a real question and actually engage with their answers Why it works: Communities buy more than audiences do Day 5: The Vulnerability Challenge Instead of: Only sharing wins and success stories Do this: Admit a mistake you made and what you learned Why it works: Vulnerability builds trust faster than perfection Day 6: The Surprise Challenge Instead of: Following your content calendar religiously Do this: Do something unexpected and generous for a customer (just because) Why it works: Unexpected delight creates word-of-mouth marketing Day 7: The Connection Challenge