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The Fractional Playbook Oct is happening in 6 days
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Welcome to Strategy
You’re Not Broken. The System Is. You spent years doing everything right. Degree. Resume. 9-5. Squeezing your ambition into job descriptions someone else wrote. And where did it leave you? 👉 Laid off. 👉 Underpaid. 👉 Overqualified for jobs you don’t even want anymore. 👉 Building someone else’s dream while yours sits on the shelf collecting dust. It’s not your fault. But it is your responsibility now. Welcome to Strategy 22 (AKA what LinkedIn could've and should’ve been.) This isn’t another “networking group.” This is a get-your-life-back ecosystem for professionals who are done trading their time, talent, and potential for a paycheck and a pat on the head. It’s for the misfits who played the corporate game and saw behind the curtain. It's where you go when you’re ready to build a business that pays you what you're worth—not someday, but with systems you can use today. This Community Is: Educational – Learn the fundamentals of building and running a real business (not just another 7-step course funnel). Tactical – Templates. Tools. Strategy. No fluff. Just what works. Supportive – Got questions? Get answers. Stuck? We’ve got you. Promotional – Network. Collaborate. Promote what you’re building without shame. Accountable – You’ll find people who’ll actually hold you to your goals. Quiet – No spammy DMs. No “free webinar” disguised as a pitch. Just clean, clear information to help you build. What You Won’t Find Here: ❌ Endless drip email sequences. ❌ “Coaches” trying to upsell you every time you breathe. ❌ Hustle-porn. ❌ The same recycled advice you’ve seen on 100 LinkedIn carousels. We don’t sell hype. We build real businesses. The kind that earn. Grow. Last. What You Will Find: ✅ A safe place to ask “dumb” questions (there’s no such thing here). ✅ Simple playbooks for starting, growing, and managing your business. ✅ Exposure to AI and tech you can actually use—without needing to be a coder. ✅ A choose-your-own-adventure library of resources and coaching.
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How our community works through the next 12 weeks
As more and more of you are getting started, I want to make sure that we are supporting, challenging, and celebrating each of you and the trials and wins that come with going through this process. Gina and I have seen it first hand as we have watched clients come into the realization of living and building their purpose. It's truly a fantastic feeling to not only experience but to see and support ( and there will be times when the support is needed) Therefore, please make sure that weekly you are posting one of the following success, realizations, or lessons in the general discussion Breakdown below We look forward to supporting, celebrating, and encouraging your journey Light bulbs What is a 💡 - A Light bulb is an idea, insight, takeaway, that you "extract" from the coaching or content. It's not so much about what is TAUGHT as much as it is about what is CAUGHT. Why Light bulbs? - We share Light bulbs for 3 reasons - Because when the light goes on, it easier to see - Because when you know where and how to turn the switch, the next time is easier - Because well... what else would it be? How to post a Light bulb? - Go to the "Community" page - Go to the "💡 Light bulb" category - Create a post - Title which Light bulb. Example - "Light bulb - Signature Offer " - Write your light bulb - MAKE SURE TO INCLUDE THE TITLE. EXAMPLE - "Light bulb # 3 - Offers"💡 Examples My biggest takeaway is how to structure a transformational program that gets results. Here are my biggest takeaways. 1. The 6 P's of a Good Offer: - Passionate about the clients I work with - Purpose Driven - Profitable Niche - Problem oriented - Promises & Prices are bold - Process for results and outcomes. 2. Sales happen in the gap: - Highlight the transformation your offer provides rather than the features. - Map out the prospects current and desired situation - Design and position your offer as the solution for the GAP 3. A.I. Is amazing - Loved how simple this made the offer creation - The 1 page framework is GOLD!
The next steps
For those of you working you're way through the workshop- how's it going?? If you are starting to wonder what comes next, for those of you in the Greater Boston area I have a suggestion. We've relaunched our mentoring and growth work labs. Known as the Sunday Sessions they run around the country... and I'm excited to say that I'm thrilled that Boston is about to join the list. Not in Boston, no worries- we're launching a virtual group as well. Currently looking for members to host and promote their businesses in their areas... So if you know someone that we can help. are starting to think about your way to get visible, or just love a good referral and free bonus ( referral bonuses are a real thing and I'm happy to give them out) DM In the Boston area- please share https://www.meetup.com/boston-networking-and-business-strategic-network/events/311064155/?utm_medium=referral&utm_campaign=share-btn_savedevents_share_modal&utm_source=link&utm_version=v2
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The moment it all changed
The moment my career and life changed was the moment I was able to sit back and realize I had been so concentrated on the big moments, the mountain tops, and the massive mile markers In my career and in my life, that I hadn't paid any attention to the ripples and the waves I had made getting those in place. It finally hit that the accomplishments were fleeting, no matter how long it took to get there or build them. What truly mattered was what I had left in my wake, the footsteps I was able to carve for someone to come after me, the far reaching ripples impacting others that continued to spread out further and further even long after my moment was gone. I started Strategy to be the company that didn't exist when I needed it, it never occurred to me that someone else might need it to. Take a moment this week and stop, look around and see where the ripples of your work, your life, and your actions have reached.... you just might be surprised.
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These are going to level up a little
So while the previous challenges haven’t necessarily been “easy”- the next couple are going to start asking for a little more effort. However, as always I’m a voice on the phone-‘send me voicemail, block or answer the choice is yours That said if anyone needs help with finding the answers - DMs are always opem 1. What have I tolerated for too long?Call it out. Then cut it off. 2. What would I do if I knew I wouldn't fail? That's your direction. Follow it. 3. What pain am I pretending isn't there? Ignored wounds don't heal. They fester second set coming next week
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These are going to level up a little
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STRATEGY 22
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You’re Not Broken. The System Is.
It’s not your fault. But it is your responsibility now.
This is STRATEGY 22
Putting connection back into community
Build your own community
Bring people together around your passion and get paid.
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