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5 contributions to PPC Launchpad
My search campaign stopped delivering results.
Hello guys, I started a new search campaign by the end of last month, and within the first week and a half I got 10 conversions, and since then zero. What might be the case? I thought that maybe I could just target the keywords in an exact match, which got the conversion but still, it was just a few keywords and it did not sound like a good idea to me to do that immediately after the campaign launch. Do you have any ideas about what might be the case? CTR is still quite good in my opinion, above 10 % except for one campaign. Thank you in advance for any reply. :)
My search campaign stopped delivering results.
1 like • Nov '24
Well, @Stephen Gache sometimes bigger players show up above us but they are in the game longer and with bigger budgets, I would say. When it comes to the number of KWs I do not have 15-25 per ad group, I have fewer, 10-15. I checked the insights as well and my impression share is 60%, which is more then my competitors in the auction. Lastly, when it comes to landing pages it is a new website where they just started doing SEO optimization but they did not optimize exact landing pages. I take a look into KW planner too and I think that they might be off-season right now when it comes to search volume based on data from 2023.
0 likes • Nov '24
Well we have landing pages they are just not optimized for SEO, there is an explanation about what they sell, how they sell it and what they could do for customers, but not for SEO so I think they did not do any KW updates based on organic searches etc. Thanks for a tip. @Stephen Gache
Selling official documents and services.
Hi guys, I have a client who is selling official documents and services, or he mediates the service. They are offering highway stamps here in the Czech republic but they are getting constantly blocked by google. We are trying to get in touch with someone from Google support but they are useless. They tried to get the certification from google in order to sell this as well but it did not help https://support.google.com/adspolicy/answer/13156083?hl=cs#apply_for_certification&zippy=%2Ckrok-%C5%BE%C3%A1dost-o-certifikaci%2Ckrok-absolvov%C3%A1n%C3%AD-programu-googlu-pro-ov%C4%9B%C5%99en%C3%AD-identity-inzerent%C5%AF. If anyone would know how to deal with this it would be much appreciated. 😊
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Digital marketer looking for a new adventure!
I hope I am not breaking any rules in this Skool group by this post. Hi everyone, my name is Jakub and I am currently looking for a new adventure. I have been working for a digital marketing agency here in the Czech Republic for the past 4 years. At the beginning of the year, I left the agency because I could not grow here anymore and there were some other, things in the background as well. My core skill is running Facebook Ads (I have been running them for the past 4 years) but I started researching Google Ads in January. I did the course from Austin on PMAX, which was very helpful (I learned so much), and then I finished the Google Ads masterclass from ppcmastery.com (https://www.ppcmastery.com/google-ads-masterclass). I did run some Google Ads campaigns (for ecom and lead gen clients) but I would like to learn more and faster so here I am, currently looking for a new adventure in the Google Ads space. If anyone would have some opportunity it would be highly appreciated, I am not against working for an agency either. I would consider my knowledge on a medium level, but not the junior anymore. When it comes to my English I am not a native speaker but I can speak well. If you would like to connect or check my background feel free to take a look at my LinkedIn profile. :) https://www.linkedin.com/in/jakub-kejval-609415157/ Thank you and have a great day, guys! Jakub
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More PMAX ad groups or campaigns?
Hi everyone, I know that having a one PMAX with bigger budget is always better but when I want to promote different categories would you say that it is better to have one PMAX with multiple ad groups or multiple PMAX campaigns focused on different categories? Thank you everyone in advance!
1 like • Jun '24
@Austin LeClear Alright, that makes sense. Thank you so much. I was just curious, what are the experiences of other people.
Timing
Are you adding these pmax campaigns directly into new accounts or are you running standard shopping alone until a certain amount of conversions have been achieved before creating pmax campaigns?
0 likes • Jan '24
@Austin LeClear Do you use it as a PMAX but just with the product feed or as a new shopping ads meaning that it is completely different campaign goal.
0 likes • Jan '24
@Austin LeClear Alright, appreciate your feedback Austin.
1-5 of 5
Jakub Kejval
1
1point to level up
@jakub-kejval-8261
Running Facebook Ads, Google PPC, main focus is on getting high quality leads for other businesses and scaling e-com brands.

Active 12h ago
Joined Dec 22, 2023
Czech Republic
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