Aight, we have out funnel framework, we have our offer stack. Let's move on to the bait, I mean, the motivator, for your future buyers to give you a moment of their time. A lead magnet will: - Attract qualified leads - Prove you can help. - Start the relationship. Most people overcomplicate this. You don’t need to write a 40-page ebook or film a Netflix documentary. Let's start, here's our daily task: ✅ Core Action: - Choose the Lead Magnet format - Create the Lead Magnet outline - Flesh out the Lead Magnet itself 🎥 Content Action: Explain: “What you’ll learn in my free [NAME OF LM].” -- Now, I know this step says "choose one" basically, but the same way no two of your buyers are ever the same, the one you choose won't work on your whole audience. Therefore, choose one, but make them all over time and test-test-test-test. Choose the first one from the following formats: - 60-Minute Workshop - VSL Mini-Series (1–5 min each, buttons between them) - PDF Guide -- In my case, I'm making the 60 min workshop first. I will try it out both for free, and for a couple bucks, see which value ask (time vs time+money) resonates with my audience better. I like to start with workshops because I have plenty experience teaching in the workshop setting, with more than 200 hours of live classes given over Zoom. However, workshops are ideal because one: - Builds authority fast. - Can be recorded once and reused. - Sets up your main offer naturally. What I have included: - Part 1 – The Opportunity: Why this matters now. Tiktok and Youtube is flooded by the next-big-thing pile of gurus who are building n8n flows and charging people a ton of money for templates. This means that, as that bubble bursts, there will be a lot of businesses who realise they had a quick fix and not a real solution. That's where a chatbot engineering for social conversion, not transactions, comes into play! - Part 2 – The Framework: The 3–5 steps of your method.

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Aaaand no sky scraper is built without strong foundations, so let's get that done on day 3: Establishing The Opt In. Yesterday, you outlined what you’re selling. Today, you’ll map exactly how people will find, trust, and buy it. This is your funnel framework, and it’s a LOT simpler to build the funnel when you start on paper, so do just that. Here's the daily task: ✅ Core Action: Map the funnel: - Lead magnet opt-in page - Thank you page - Sales page - Order bump - OTO - Confirmation page 🎥 Content Action: Story video: “How this funnel is going to work.” -- How have I done this? Let me explain the nuances of each step of the funnel. 1️⃣ Opt-In Page - Introduce the value or Big Promise of your flagship offer, in the form of a lead magnet (free or paid) - Make sure the lead magnet is HYPER focused on exposing the problem your flagship offer resolves - Don't fix the problem in the lead magnet, but show with case studies (for example) how easy it can be to resolve the problem - Capture emails and send the lead magnet 2️⃣ Thank You Page - Make sure they understand how they will get the lead magnet - If via email, tell them to check their inbox to confirm they received it. - Tell them, unashamedly, what NEXT STEP they can take with you to resolve the problem and get more of what they want 3️⃣ Sales Page (present your offer) - Basically? Put your offer stack from yesterday into a slide show, and record yourself presenting it - The same content you present in the video? Write it out below the video in bullet points + benefits 4️⃣ Order Form and Order Bump (quick add-on) - You can make this a separate page, but honestly, I like slapping the checkout module on the bottom of my sales page. - Add the order bump at the bottom of the checkout, and add a picture AND description to it. Why should the lead buy it? 5️⃣ OTO Page - You have extra things, remember? From yesterday? Drop those into next-pages in your funnel, one page for ever OTO. This is where Upsells and Downsells can become valuable strategies.

Is this thing still active? I could use some words of encouragement if anyone is out there. Update: First, thank you all so much for your support! I appreciate it so much. Second, I am back on track thanks to some wonderful mentors and the ClickFunnels family! Truly, thank you so much!! 🩵💚💛💙🩵🧡❤️

I'm working hard to create something that's gonna blow blow peoples socks off in my community. We're working very hard to raise our standards and make the community + our movement bigger! That's our goal for July What's your goals for July? And why?