Forcing Sales Calls Will Lose You Deals
You might be asking yourself right now, “What does he mean by forcing?” Here’s exactly what that means: - doing it your way - forcing outcomes - controlling prospects out of fear “How does it lose me deals?” Let’s answer that next, through this interactive story. Have you ever got obsessed with someone? Perhaps, when you dated someone that made your heart sink deeper than the titanic Think of her or him yet? Now think about what you did in order to fulfill your fearful, prideful, outcome based desires If you were anything like me, you thought about them almost all day, you wanted to talk to them all day, you wanted to be a part of their life almost every second of the day But this is not Hollywood’s fairytale happy ending, this is reality. Therefore, what usually happens? You get rejected. That hurts, doesn’t it? You know why it happens? Because you were FORCING something. For me, when I saw a really cute girl in high school I was always… - trying to talk to them all day - trying to get them to respond back to my text messages - thinking about them all day I was forcing all these outcomes out of my own pride of “dating the really pretty girl in high school”, and out of the fear that I will be lonely forever “Ok Tony, but what does this have to do with sales?” Glad you asked, because sales is like dating. In fact, it is dating You’re on the call to sell yourself, that you’re worth the time, worth the money to spend, that you’re worth the effort to talk to And when you force dating outcomes like I used to years and years ago, the other person pulls back. This is with everything in life, not just sales and dating. You try to force a cat to come to you, it runs away, or if you chase after it, it scratches you. But if you wait and just relax and open yourself up, the cat feels your presence and is drawn towards you, then it rubs its body on your leg (which feels very nice I may add) Same thing with sales, if you try and FORCE an outcome by - Overtalking & not letting the buyer think