Imagine God pouring out “new wine” into your music and ministry, just like you prayed He would. But you don’t have a good wineskin for Him to pour it into so you just hold out your hands. You’re asking Him to pour out more so you can grow! But pour it into what? He’s already poured all your hands can hold. Your habits, methods, and systems make up the “wineskin” required to properly carry that music, ministry, and anointing. Listen, if you don’t have a method to book better dates, a habit to reach more people, or a system to scale your financial support, you'll stay stuck at the same level forever. I promise… God is gonna pour out. But you won’t have the means to carry any more than you do now. I don't want that for you. This is the whole reason I started coaching artists 8 years ago. That's also why I created the [Christian Artist Revelation Masterclass](https://paul-s-site-861f.thinkific.com/.../2026...)—to give you everything I've learned in 47+ years so you can get your new wineskin in order. I'll even throw in a private 1-on-1 coaching session for you so we can map out a new winning strategy for 2026. How's that? I'll see you on the inside.

I promise this Black Friday Revelation will beat your New Years resolution. Stay tuned for a once in a lifetime opportunity for every group member. See you Friday!

1. Lead with a hook, not an announcement. If your first line doesn’t grab attention, nothing else matters. Examples: “Have you ever missed someone who never came back?” “This song hurt to write.” Hooks make people curious. Curiosity creates listeners. 2. Make your content about them, not you. Instead of: “My new song is out.” Try: “This one’s for anyone who’s pretending they’re ok.” Songs blow up when people feel understood, not informed. 3. Tell the moment behind the lyric. Not the biography. Not the press release. Just the one moment that changed something in you. When you share the truth, people share the track. 4. Film visuals that match the emotion. Lonely = empty hallways. Nostalgic = old photos and warm tones. Healing = morning light and softness. People should feel the song before they hear it. 5. Share the imperfect version. The voice crack The first draft The messy demo Humans connect with real moments, not polished packaging. 6. Repeat the best angle over and over. Not the same post, the same theme. The line that resonates once will resonate 50 more times. Recognition builds attachment. 7. Make the song the payoff, not the pitch. Your content should build tension, emotion and curiosity. The song should feel like the answer, not the request.

You’ve got 3 more months to make 2025 count… and prepare to make 2026 the best year ever. What is your approach?

Welcome! I'm Paul, aka Nashville Road Coach. I've been a full time touring artist, a music and video producer, and even a singer/actor for Disney. I now call Nashville my home and I've been coaching artists for the better part of 7 years! If you're a music artist who is just getting started in gigging, touring, or generally going after your musical calling, you will exponentially grow here. If you are more experienced, there is still a TON to learn... and teach. Every Artist topic is on the table. From Booking your first dates to tour best practices. From album prep to rocking your merch table. From stage presence to revenue streams. Make sure you take advantage of all the training and materials included in this community. There is GOLD in here. Also, we are all here to help each other win. Lead with love. And be honest. PLEASE introduce yourself with your band or artist pic. Then give us just a sentence or two about you and why you are here. I'm so glad you're here. Let's rock.