Nov 23 • General discussion
If was was promoting a song...
1. Lead with a hook, not an announcement.
If your first line doesn’t grab attention, nothing else matters.
Examples:
“Have you ever missed someone who never came back?”
“This song hurt to write.”
Hooks make people curious. Curiosity creates listeners.
2. Make your content about them, not you.
Instead of:
“My new song is out.”
Try:
“This one’s for anyone who’s pretending they’re ok.”
Songs blow up when people feel understood, not informed.
3. Tell the moment behind the lyric.
Not the biography.
Not the press release.
Just the one moment that changed something in you.
When you share the truth, people share the track.
4. Film visuals that match the emotion.
Lonely = empty hallways.
Nostalgic = old photos and warm tones.
Healing = morning light and softness.
People should feel the song before they hear it.
5. Share the imperfect version.
The voice crack
The first draft
The messy demo
Humans connect with real moments, not polished packaging.
6. Repeat the best angle over and over.
Not the same post, the same theme.
The line that resonates once will resonate 50 more times.
Recognition builds attachment.
7. Make the song the payoff, not the pitch.
Your content should build tension, emotion and curiosity.
The song should feel like the answer, not the request.
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If was was promoting a song...
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