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Look, everyone is out here studying winning emails. Examining the hooks, persuasion, structure, etc… But some of that time is wasted because bad copy actually teaches you faster. Find emails that flopped in your inbox. Figure out why they failed, why you didn’t like them, and why they’re complete dookie. 💩 Weak hook? No clear offer? Boring story? Spotting mistakes in trash copy sharpens your skills way quicker than just copying winners. Plus, you avoid making the same mistakes. Look for 3 bad emails today and write down what made them suck. Then don't do that in your own copy.

It’s already mid-October. Have you achieved everything you set out to achieve? If not, lock in, you’ve still got some time to make this month count.

Guys, am curious: What should I do next, once a prospect replied to me? Any ideas?

The 4D family is growing every day So, tell me where you are from? React with your country’s flag below. 🇨🇦