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Oct '25 • 🍫 ⚡️Tyson's Teachings
Study sh*t copy.
Look, everyone is out here studying winning emails.
Examining the hooks, persuasion, structure, etc…
But some of that time is wasted because bad copy actually teaches you faster.
Find emails that flopped in your inbox.
Figure out why they failed, why you didn’t like them, and why they’re complete dookie. 💩
Weak hook? No clear offer? Boring story?
Spotting mistakes in trash copy sharpens your skills way quicker than
just copying winners.
Plus, you avoid making the same mistakes.
Look for 3 bad emails today and write down what made them suck.
Then don't do that in your own copy.
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17 comments
Study sh*t copy.
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