Yeah, this is great and a real struggle...or maybe just uncomfortable. I could be setting myself up here, but sometimes I can gloss over the most obvious of things. I've never created content in AI, organization, ICM, etc. outside of a couple of LinkedIn posts. I've done a lot of personal training posts, but never got any traction so do what most do...not be consistent. I understand a lot goes into whether someone is willing to give you their attention, too. It's not the same niche (I'm pretty wide for now on a particular industry until I get, I don't know, a yes of some sort) as me, I think @Ry Mac's niche is closer...@Carla Bosteder and @Jason Reedy how are you going about content or the "give" piece RyMac has in that artifact that gets someone to pay attention? There might be a whole lot of things I'm missing as well but definitely something I want to figure out.