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4 contributions to PPC Launchpad
I miss the old days
Hello everyone! First off, thanks so much for having me. I'm excited to join the group! I've been working with Google Ads since the old days—way back to 2005. Back then, it was all about manual bidding and tight control. Now, this machine learning aspect of Smart Bidding is really throwing me for a loop! I manage client accounts and have one campaign that's giving me a major headache. It was running strong for months, spending a healthy $1400 a day, but after a round of keyword adjustments, it completely crashed and is now spending only around $10 a day. The volume just vanished. How can I revive it, and what's the best approach to get the Smart Bidding algorithm to spend again? 1. Do I need to set it back to a Maximize Conversion Value bidding strategy (with no tROAS/tCPA set) to force it to look for volume again? Or would switching to a different strategy be a better option? 2. Once I make a bid/strategy adjustment, how long should I wait before adjusting it again? I know the old rules are out the window, but I don't want to get caught in a constant learning phase. Thanks in advance for any insights—it's great to have a community of pros to bounce these things off of!
2 likes • 8h
@John Lowry Welcome to the group! Wow, 2005 sounds like you've seen a lot of changes with Google Ads! For your campaign, it sounds like the keyword changes might’ve triggered a learning phase. If you're looking to get volume back, I’d suggest testing a more specific bidding strategy like Target CPA, and giving it a week or so to stabilize before adjusting again. Have you tried pausing any underperforming keywords or testing a Target Impression Share strategy to regain volume? Curious to hear your thoughts?
Google shopping not competing with actual competitors
I wanted to know how I could fix my Google Shopping ads. In the auction reports, I have brands who are not my actual competitors; we are competing with Amazon, Flipkart, and more generic brands. For ex - We sell plus-size shirts for men, and we are competing with Dennis Lingo or Rare Rabbit which are clothing brands for normal people. I thought that if I optimized the feed, I would see some changes, but it's been 20 days with no changes. @Austin LeClear any tips?
0 likes • 1d
Rahul Nishad Thanks for sharing that! Competing with giants like Amazon and Flipkart can definitely make things tough. Have you looked into optimizing your product feed or using audience targeting to stand out more? Also, are you seeing any patterns in the auction insights that might help us identify where you can improve? Would love to hear what you’ve noticed so far!
20-30% Of my total conversion coming from branded search
Hey, Guys need your help with my account. I have a pmax and a search campaign for branded search terms. This is quite an established business. 2-3 brands are bidding on our keywords but their impression share is less than 10%. What should I do I don't want to pay Google Ads for giving me brand conversion But also, I don't want to miss those conversions Thoughts @Austin LeClear @Alexander Sanivsky
20-30% Of my total conversion coming from branded search
0 likes • 1d
Rahul Nishad Hey! Thanks for reaching out. Sounds like a tricky situation with those competitors bidding on your branded terms. Have you tried adjusting your bids or using negative keywords to control spend better? Also, are you tracking how much those brand conversions are actually costing compared to overall ROI? Would love to hear what you’ve tried so far.
Campaign questions (PR3+ 111623)
Started a PMax Campaign 11/16 for any Products that had a ROAS of 3+ over the last 12 months Approximately 740 items all different types of products from different Brands We have 1 Asset group Started with the Google recommended budget of a paltry $48...killing me!! Currently at 2.77 ROAS on 5.13 conversions Set on Max conversion value We've made ZERO changes since we started on the 16th What would you do next? q's: 1)does anybody actually use the Budget Simulator-we've found it to be wildly inaccurate. Should I use it? 2)Are we ready to increase budget and/or set a ROAS target and increase budget? 3) see pics
Campaign questions (PR3+ 111623)
2 likes • 1d
hi
2 likes • 1d
hi
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Huter Aiden
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38points to level up
@huter-aiden-5884
I use digital marketing to help small eco-friendly businesses reach more customers and make a bigger impact.

Active 5h ago
Joined Sep 30, 2025
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