A study by Velocify shows that lead conversion jumps by 391% if you respond immediately. But in reality, nobody can be available 24/7 to respond immediately. I built a workflow in make.com to handle this for less than $10/mo. It acts as a smart responder, so leads get an instant, human-sounding reply even if it's 3 AM locally. The logic looks like this: - Trigger: Email hits the inbox. - Analyze: Send the body text to OpenAI. I use a prompt that checks intent (is this a lead or spam?) and drafts a short, context-aware reply. - Filter: I block spam, so the automation doesn't reply to unqualified emails. - Reply: If it passes the filter, the draft gets sent. This is one of the simplest automations any company can employ, and see a drastic improvement in conversion rates. Here’s the template for this automation: https://eu2.make.com/public/shared-scenario/0yCXWtByKj1/email-auto-responder-with-open-ai Feel free to change the prompt as needed. If anything is unclear, just ask. Hope this provides some value.

Hi everyone, I’m running a Google Performance Max campaign for a jewelry e-commerce brand. I’ve managed B2B search campaigns before, but this is my first e-commerce setup, so I’d love some advice. The brand has 5 categories, but with a $60/day budget I’m only promoting 3 (rings, earrings, necklaces). Each has ~18 products, but I cut it down to 9 per category to avoid spreading the budget too thin. Google recommends adding all products (claims +20% performance), but I’m not sure if that’s wise with a small budget. So far: 26 days running, $1,200 spent, 3 conversions (about $250 revenue), all within the last week. It looks like the algorithm is starting to optimize. Questions: 1. Should I keep limiting products or add all of them? 2. What’s realistic performance to expect from PMax for e-commerce in the first 2 months? 3. How long should I wait before deciding whether to stick with Google or move budget to Meta Ads? Thanks in advance for your responses! 🙏