Hi Ed, My question is before I start working any of these strategies, what do I need to have in place? website, social media accounts etc? and where would you recommend starting your prospecting.. what media outlet and what strategy first?

The Foreword to The Book Released this week was written by Bob Knakal For those who are wondering what Proof Stacking is about, here is the first part of the foreword written by Real Estate Legend Bob. "Since 1984, I have built my career and reputation in the commercial real estate brokerage industry through an unwavering commitment to focus, specialization, and consistency. Reflecting on the journey, I realize I have been practicing something that now has a name: Proof Stacking. When I first heard about Proof Stacking and One-Page Case Studies, I immediately recognized it as the framework that has defined my success. This book captures the essence of what I’ve done throughout my career, and I’m honored to write this foreword. The concept of Proof Stacking is simple—build trust and authority through consistent, credible, and tangible demonstrations of expertise. It’s not revolutionary in theory, but it is transformational in practice. In my case, this approach has been the backbone of my business, helping me broker the sale of over 2,342 buildings with a total value exceeding $22 billion and eventually sell my brokerage firm, Massey Knakal Realty Services, for $100 million. It’s not magic; it’s intentional and it’s methodical". Proof Stacking isn't just a title, it's a business model including the tactics and strategies any local business or real estate professional can implement. For more information, click the Classroom Tab at top of page.

Do any brokers/agents use a personal CRM? I know that the best CRM is the one you use but I do want to invest in one which: 1- Gives me a local phone number (or integrates with an app which does) 2- Allows me to call directly from the CRM and records that I made the call 3- Allows me to email directly from the CRM and records the email 4- Integrates with Microsoft Outlook and Teams I have experimented with Hubspot, looked at LIONDesk and Pipedrive

I finished writing the bulk of Proof Stacking Book. It's 22,500 words with over 120 pages full of simple strategies and tactics. During the next week I'm going to refine it, simplify it, cut the fat and try and reduce to 7500 words. I wish someone had written this book 20 years ago. Now that I've read what I wrote, here is what I would do. I would focus on development, value added properties in my backyard. My focus would be on 8 towns in Fairfield County CT including Greenwich, Stamford, Darien, Norwalk, Westport, Fairfield, Wilton and New Canaan. I would go to the town halls in each town and get a zoning map. Then I'd mount each map on foam boards. The next step would be to color code the various zoning areas with colored highlighters. This process takes a few weeks but is worth it. Once complete, I'd have it forever. This process would enable me to see my market. Then i would start identifying all the properties for lease and sale. Using colored pushpins, I'd place them on the map. The properties in my target market would NOT include large multi-family, shopping centers or office buildings. By the time I was done with this process, I'd have a clear view of my website, social media and video message. Then I'd build the website. I would copy Bob Knakal's website strategy. I would post market reports and success stories on my website. Then repurpose on social media. I'd keep it simple and quick. If I didn't have success stories, I'd post market reports targeting towns, neighborhoods and types of properties with the Proof Stacking page structure that ranks on Google. I'd put together a system to let everyone know about the unique data I've assembled. When I say everyone, I'd include owners, bankers, attorneys, architects and designers. I'd work on building my network. I'd use AI like ChatGPT to help me create the info. I'd create as many contacts as possible online and offline. The majority of the property values would be in the ballpark of $500k to $10 Million.

👉For the last several years our team has helped R.E. professionals strategically become the go-to agent/ broker of their target city. The #1 question we've received is, "What is the best way to get more leads & business?" We all know Google and social media are the two big opportunities. The problem is that until now they have been "time intensive" and "tedious" to manage often times with little results. That problem will no longer exist as of next week. For the last several months our team has been working behind the scenes with top developers to create the ultimate R.E. marketing management tool for both commercial brokers and residential agents. It's called, "Proof Suite". Proof Suite will allow you to market your business in just 10 minutes per day. Simply input the address/ zip code / city/ town that you operate in... Then within seconds it will create 5-10 pieces of digital marketing material for you that is 100% customized to your target area. - Facebook posts - Linkedin Content - Emails - Press releases - Case studies - Blog posts - Market Reports You will get 5-10 pieces of content to quickly and easily share on your social media & website including market updates, developments in your city, listing prices, nearby events, and more. In a nut-shell you will no longer need to spend hours trying to research or assemble any type of digital marketing material. A target zip code/ building / property address is all you will need. Input just one address into our software and you'll have an endless amount of custom, accurate, and precisely assembled content to share with prospects, clients, and more. This is a state-of-the-art type of software we've been building. And we will be opening it up to members of this community first. (For the last few months we've been testing it with private clients and it is simply incredible!) Want to be the first to be notified when it is ready? Comment, "Proof" down below and we'll share a link with you to try it out next week!